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Content Marketing Specialist Job at Direct Conenction in United

Content Marketing Specialist Job at Direct Conenction in United

MediabistroUnited, PA, United States
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Overview

Direct Connection Advertising & Marketing is a family-owned, boutique agency celebrating its 20th Anniversary. We are a full-service, integrated advertising and marketing firm based in Fairfield, CA that specializes in providing services for property and casualty wholesale insurance brokers and other insurance entities.

The Role

You will be responsible for :

  • Research, write, and edit B2B content (blogs, press releases, case studies, white papers, articles) tailored to professional audiences.
  • Generate original topic ideas and creative angles to keep content fresh, engaging, and relevant.
  • Reframe and repurpose core messages into multiple formats without sounding repetitive.
  • Translate complex, technical topics into engaging, clear, and actionable content.
  • Ensure all content feels authentically human, not robotic or AI-generated.
  • Support other marketing initiatives such as social media campaigns, email marketing, and general marketing projects as needed.
  • Proofread and edit content for grammar, flow, and brand consistency.
  • Apply SEO and digital best practices where relevant.

Ideal Profile

  • A content-first marketer who has a passion for writing and understands its role ina larger marketing plan.
  • Someone who can switch between concise press releases, approachable blogs, and in-depth long-form pieces.
  • A creative thinker who can find fresh ways to say the same thing without losing clarity or focus.
  • A collaborator who can run independently with assignments while keeping work aligned with brand goals.
  • Proven experience writing for United States B2B companies.
  • Excellent command of English—grammar, nuance, and tone must be second nature.
  • Ability to generate ideas and adapt messaging so that content remains engaging, varied, and audience-focused.
  • Strong research skills; able to quickly grasp and explain industry-specific concepts.
  • Experience producing content across multiple formats : short-form, mid-length, and long-form.
  • Bonus : US insurance industry experience

    • What’s on Offer?

  • Opportunity within a company with a solid track record of performance
  • Fantastic work culture
  • Strong opportunities to progress your career

    • #J-18808-Ljbffr

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    Content Marketing Specialist • United, PA, United States

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