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Manager, Delivery - Digital Marketing
Manager, Delivery - Digital MarketingWillowTree • Boston, MA, US
Manager, Delivery - Digital Marketing

Manager, Delivery - Digital Marketing

WillowTree • Boston, MA, US
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Manager, Delivery - Digital Marketing

Welcome to TELUS Digital where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada's largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.

In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions.

With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas : Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.

From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.

Location & Flexibility

Our Manager, Delivery - Digital Marketing, is an integral part of our Marketing Services team at WillowTree. To help retain our deep culture of collaboration, this role will maintain an in-office presence in a hybrid capacity (Tuesdays, Wednesdays

  • , Thursdays). This role can be located in Boston, MA, Columbus, OH, Charlottesville, VA, or Durham, NC.
  • Wednesdays are not required for the Boston office location

The Opportunity

As a Manager, Delivery on the Digital Marketing team, you will lead cross-functional teams across engineering, design, strategy, and digital marketing (craft leaders) to deliver digital experiences that meet your client's most critical business objectives. We are searching for an outcomes-driven, strong player / coach with a blend of technical acumen, strategic thinking, and exceptional leadership skills. Your ability to communicate effectively, manage risks proactively, and foster a collaborative team environment will be crucial in establishing and growing client partnerships.

Responsibilities

  • Lead complex digital projects integrating marketing strategy with technology, including enterprise web solutions, e-commerce platforms, and marketing automation systems.
  • Apply and coach teams on iteration-based SDLC methodologies while effectively collaborating with client stakeholders to ensure project success.
  • Proactively identify and mitigate delivery risks, leading remediation efforts to reduce dependencies and resolve blockers.
  • Manage ambiguous scope effectively while maintaining alignment on scope and requirements with business and user needs.
  • Create a collaborative, psychologically safe team environment that encourages equal participation and diverse perspectives.
  • Track budget burn rates and forecast staffing needs while identifying growth opportunities through a deep understanding of client business needs.
  • Drive account growth through strategic stakeholder relationship development and proactive identification of expansion opportunities.
  • Participate in quarterly strategic account planning cadence, contributing insights to drive account growth and ensure client satisfaction.
  • Contribute to broader discipline initiatives, such as mentorship, onboarding, interviewing, or process improvements.
  • Qualifications

  • 7+ years of software development and technology consulting experience, with proven success in project / program leadership roles
  • Demonstrated experience leading large-scale digital programs from discovery through deployment with distributed teams
  • Experience applying various project management frameworks (Agile, Scrum, SAFe, Kanban) and adapting to different delivery environments
  • Skilled in facilitating working sessions with client stakeholders and internal teams, driving collaboration and innovation.
  • Experience in proactive risk management, scope negotiation, and creating psychologically safe team environments
  • Professional or personal experience in leveraging and coaching teams on AI-driven workflows, AI-assisted development tools, and AI-assisted task completion.
  • Excellent communication skills with the ability to tailor messaging to diverse audiences and deliver compelling presentations
  • Proven track record of building effective relationships and influencing client stakeholders through subject matter expertise, industry insights, and emerging trends
  • Bonus Points

  • Experience with enterprise content management system implementations (e.g., AEM, Drupal, Sitecore, Contentful, Contentstack, Optimizely).
  • Familiarity with marketing automation and customer engagement platforms (e.g., Adobe Journey Optimizer, Adobe Campaign, Marketo, Braze, Salesforce Marketing Cloud, Segment, Amplitude).
  • Strong understanding of digital marketing principles, strategies, and tactics (A / B testing, personalization, SEO, analytics, email marketing).
  • Relevant certifications : CSM, CSPO, PMP, SAFe Agilist (SA), SAFe Program Consultant (SPC), etc.
  • Professional experience in leading the delivery of AI-based digital marketing solutions and articulating both technical and business value propositions to stakeholders while maintaining alignment with client objectives and goals.
  • Equal Opportunity Employer

    At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants' qualifications, merits, competence, and performance without regard to any characteristic related to diversity.

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