Wine Director

Company Background

The Standard is one of the most culturally engaged hotels in the world. Hotels with real cultural life, an inclusive spirit and true creative attitude. A destination layered with events and amusements that leaves you with an uplifted feeling.

The Standard's irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond. The Standard hotels are known for their taste-making clientele, their pioneering design, and their unrelenting un-Standard-ness.

Mission Statement

To create experience by embracing and empowering a diverse collective of team members, collaborators, and guests, who choose to call The Standard home.

Our Purpose

The Standard’s commitment is to being an anchor for each neighbourhood in which we reside as well as a platform for culture and creativity. Bringing people together in its spaces to interact with each other in genuine ways.

Our promise is to ensure that a stay is an experience and that a memory means making friends and having stories to tell.  To understand why it exists, is to understand that The Standard, is a platform for people to meet, to engage, to learn, to dine, to sleep, to dance, to hideaway, to make believe and to do so whilst being yourself and having fun doing it.

We think of ourselves as a stage, not just a hotel. Here, you can become whomever you like, even if for just a night. Here, you will meet new friends, find new challenges, eat new food, stay up late, sleep in later, and at times, never even leave the property. We are unapologetically comfortable with disrupting expectations. It’s WHO WE ARE!

#StandardFamily

Job Title : Wine Director

Department : Food and Beverage

Location : The Standard, High Line

Reporting to : Director of Food & Beverage

Responsible for : All FOH and BOH staff, Sommelier, Wine Stewards

Job Overview : The Wine Director is the driving force behind our property’s wine culture, bringing expertise, creativity, and a floor-first approach. This role blends curation, education, and cost control with a heavy presence during peak service periods, ensuring guests and staff alike are immersed in a dynamic and engaging wine experience. While this is a property-wide position, the Grill is the main stage—where strategies are tested, sales are driven, and our wine program takes the spotlight.

Main Duties & Responsibilities :

Service Leadership

• Be highly visible and hands-on during peak service times, engaging with guests, guiding pairings, and driving energy on the floor.
• Partner with servers to upsell and maximize wine sales while creating interactive, memorable moments for guests.
• Serve as the go-to “wine personality” on property, making wine approachable, fun, and woven into the guest experience.

Wine Program & Curation

Sales Strategy & Education

Cost Control & Inventory

Collaboration & Culture

Qualifications

Success in This Role Looks Like

Compensation and Benefits :

Requirements :