Head of Marketing

Overview

We are seeking an experienced, hands-on Head of Marketing to lead a strategic shift from legacy Linear TV–centric acquisition to a diversified, digital-first growth strategy. The ideal candidate is an expert in growth marketing across digital media including CTV, programmatic, paid social, search, email / CRM, and owned digital assets, with strong knowledge of Linear TV planning and measurement. This role involves designing and executing high-impact marketing programs while building a small but scalable marketing team over the long term. The successful candidate will be highly collaborative, persuasive, and creative, capable of influencing franchisor decisions and aligning franchise partners on shared growth initiatives.

Open to Remote with Central Time working hours

Key Responsibilities

• Manage marketing spend focused on customer acquisition across digital media and all working spend / P&L.
• Own key metrics such as traffic SSS, CAC & CPT, and overall channel traffic.
• Develop and measure customer acquisition strategies across all media channels to drive revenue growth and targeted ROI.
• Analyze KPIs and provide recommendations from dashboards and ad hoc analysis.
• Manage media agencies to ensure strategic execution.
• Optimize creative and collateral decisions using Test & Control methods.
• Implement segmentation strategies to improve conversion rates and customer lifetime value.
• Build CRM and communication touchpoint strategies to enhance sales, customer experience, NPS scores, and retention.
• Collaborate with analytics teams to manage consumer data platforms for CRM efforts.
• Work with creative agencies and field operations on marketing materials and local marketing strategies.

Qualifications

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