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Go-to-Market Manager (Costa Mesa)

Go-to-Market Manager (Costa Mesa)

OXYENERGYCosta Mesa, CA, United States
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Job Title : Go-to-Market (GTM) Manager

About us

OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa,CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.

Key Responsibilities

1. Market Insights & Opportunity Mapping

  • Leverage U.S. market and category data (Amazon, TikTok, retail, etc.) to identify whitespace and high-potential supplement categories
  • Conduct audience segmentation, consumer interviews, and insight synthesis to define MVP (Minimum Viable Product) and prioritize opportunities
  • Translate macro trends into actionable product / brand strategies

2. Product Development & Positioning

  • Lead product definition including formula, packaging, naming, and compliant labeling, in collaboration with R&D and supply chain
  • Own product story : define core positioning, functional claims, visual identity, and educational narratives
  • Collaborate with legal, regulatory, and QA to ensure product meets U.S. market compliance standards

    • 3. Launch Strategy & Commercial Planning

  • Build go-to-market plans including pricing strategy, DTC vs. Amazon positioning, creator / influencer activation, and retail roadmap
  • Design content-led conversion journeys across social media, landing pages, and third-party platforms
  • Define launch timelines, success metrics, and coordinate marketing, sales, and creator teams to ensure on-time execution

    • 4. Growth Performance Ownership

  • Own GMV, gross margin, ROI, and CAC metrics for new product launches
  • Monitor post-launch performance across platforms (TikTok Shop, Amazon, iHerb, DTC, etc.), identify bottlenecks, and optimize strategy
  • Build scalable GTM playbooks that enable repeatable success across product lines

    • Qualifications & Requirements

    Must-Have

  • 3+ years of experience in brand, growth, or product marketing roles at consumer brands (CPG, wellness, or beauty preferred)
  • Proven track record of launching new products in the U.S. market across multiple channels (Amazon, DTC, retail, or TikTok)
  • Strong grasp of U.S. consumer behavior, especially in wellness, supplements, or lifestyle categories
  • Data-literate : able to work with GMV, CVR, CAC, repurchase rate, search rank, etc. to drive product and marketing optimization
  • Excellent cross-functional leadership : able to work across product, supply chain, creators, and performance marketing

    • Nice-to-Have

  • Experience working in a fast-growing U.S. DTC startup (e.g., Ritual, Goli, O Positiv, Olly)
  • Knowledge of Amazon analytics tools, influencer seeding strategies, and U.S. compliance labeling
  • Ability to build brand from scratch and create full-funnel education systems for novel supplements

    • Ideal Candidate Profile

  • You are a consumer-obsessed builder who thrives on identifying unmet needs and translating them into high-velocity launches
  • Youve worked in environments where brand positioning + content + channel execution need to move in lockstep
  • You are comfortable with ambiguity, love wearing multiple hats, and want to shape the trajectory of a fast-growing brand in the U.S. market
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