Creative Director : Campaigns

Creative Director : Campaigns

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

A conceptual creative leader who can lead the design and execution of impactful, brand-building and demand-generating campaigns. This role will work with a cross-functional team of designers, copywriters, brand managers, internal partners, and external agencies to establish strategic and creative approaches to integrated campaigns that are comprised of digital display, social, activations, video and more! A creative leader who can dream up and implement innovative ways for us to tell the story of our brand, platform and solutions in ways that surprise and delight our audiences across a variety of channels.

Responsibilities :

• Set the creative "vision" for campaigns one that is based on our brand vision, product truths, customer insights and knowledge of the customer journey.
• Work cross-functionally with a range or stakeholders acting as a strategic and conceptual creative partner for development of campaigns that will land in markets around the world.
• Lead teams, contractors and / or our agency partners to create campaigns that build our brand and generate demand.
• Contribute to the creative brief process - working with strategists to translate stakeholder input into sound creative strategy that will drive impactful creative work.
• Bring digital-first thinking to every assignment / task and partner with stakeholders to optimize digital creative in real-time based on in-market performance data.
• Champion long-term initiatives that deliver success across a broader area of impact. Ensure creative output and campaign work is efficient, scalable, and integrated.
• Actively train, mentor and manage junior-level creative team members to take creative risks and do their best work.

Qualifications

For positions in this location, we offer a base pay of $159,400 - $279,000, plus equity (when applicable), variable / incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.