Marketing Technology Lead

Job Summary

Marketing Technology Lead to join Miro as a key partner to the Marketing Leadership Team. This role is not just about managing a tech stack; it's about architecting the intelligent infrastructure that will orchestrate Miro's critical transition to a multi-product strategy. You will be at the center of scaling our growth across both our B2B enterprise and B2C SaaS businesses, shoulder to shoulder with our Marketing Leadership team.

What You'll Do

• Lead & Scale a Team : Recruit, mentor, and manage a world-class team of marketing technology and operations professionals. Foster a culture of excellence, innovation, and accountability to support Miro\'s ambitious growth targets
• Architect an AI-Powered Growth Stack : Develop and execute a forward-thinking roadmap for Miro's MarTech stack, with a clear focus on integrating AI and machine learning. Your vision will ensure our technology accelerates growth loops, from top-of-funnel acquisition to long-term user retention
• Drive AI & Predictive Capabilities : Champion the use of AI across the marketing funnel. Implement predictive analytics for lead scoring and churn prediction, leverage AI for deep personalization across the user journey, and explore generative AI to scale content and creative development
• Instrument the Full Funnel : Own the marketing data ecosystem, from instrumentation and attribution to governance. You will ensure we have a clean, trusted, and real-time view of performance, enabling the team to make rapid, data-driven decisions that optimize conversion rates and lifetime value (LTV)
• Master Marketing Automation & Architecture : Evolve our marketing automation and customer engagement infrastructure (e.g., Marketo, Hightouch, Braze) from a campaign execution tool into an intelligent engine for orchestrating complex, multi-channel user journeys and growth experiments
• Forge Strategic Cross-Functional Partnerships : Act as the key technology partner to leaders in Marketing, Sales, Data Science, and Engineering. Translate business needs into technical requirements and ensure our systems provide a seamless, integrated experience for both our internal teams and our users

What You'll Need

What's In It For You

About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform\'s infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 90M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

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