Product Marketing Manager

Job Title : Product Marketing Manager

Location :  Orange County, CA (Hybrid)

Employment Type :  Full-Time

About the Role :

Our client is seeking a dynamic and strategic  Product Marketing Manager  to lead the end-to-end product portfolio management of high-growth wellness categories. In this role, you’ll drive business impact through innovation, product development, and marketing execution—acting with a true General Manager mindset.

You’ll collaborate cross-functionally with creative, sales, operations, and regulatory teams to launch best-in-class products and deliver against sales, profit, and market share goals. This is a high-impact opportunity for a passionate, entrepreneurial marketer who thrives on owning a portfolio, bringing ideas to life, and driving results.

What You’ll Do :

Business & Portfolio Strategy

Develop and execute annual operating plans (AOP) for your assigned categories

Own the 2–3 year innovation pipeline, leveraging consumer insights and competitive trends

Manage the product lifecycle including SKU rationalization, pricing, and positioning

Deliver on key P&L targets and drive continuous portfolio optimization

Project & Product Launch Management

Lead new product development through stage-gate processes

Oversee timelines and budget to ensure on-time, high-impact launches

Partner with cross-functional teams to execute seamlessly across all channels

Cross-Functional Collaboration

Work closely with Sales, Consumer Communications, and Creative to align on go-to-market strategies

Develop sell-in tools and trade marketing assets to support customer-facing teams

Identify and respond to channel-specific needs and growth opportunities

Insights & Analytics

Monitor market and consumer trends to inform strategic direction

Analyze performance metrics and consumption data to make real-time recommendations

Manage research initiatives to uncover insights that fuel long-term growth

You’re a Great Fit If You Have :

5–7 years of marketing experience in CPG, Beauty, or Health & Wellness (VMS preferred)

Proven success owning product portfolios and launching consumer products

Strong financial acumen and ability to deliver on P&L goals

Experience managing cross-functional teams and driving innovation

Excellent communication, time management, and project leadership skills

Entrepreneurial spirit with a roll-up-your-sleeves attitude

Passion for health, wellness, and making a positive impact

Determining compensation for this role (and others) at Vaco / Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco / Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan.

Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

EEO Notice

Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please contact HR@vaco.com .

Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal .

By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

Privacy Notice

Vaco by Highspring and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco by Highspring”) respects your privacy and are committed to providing transparent notice of our policies.

California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here .

• Virginia residents may access our state specific policies here .
• Residents of all other states may access our policies here .
• Canadian residents may access our policies in English here and in French here .
• Residents of countries governed by GDPR may access our policies here .

Pay Transparency Notice

Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to :

With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.