Senior Manager, Regional Marketing Minneapolis, Minnesota, United States

At Northmarq, you can be part of something special. Northmarq is a unique capital markets resource for commercial real estate investors, providing our clients access to experts in debt, equity, investment sales, loan servicing, and fund management. We offer you a career path with best-in-class training, and we foster inclusive teams committed to collaboration, mentoring, and growth. At Northmarq, we will help you unlock your potential – whether you are an industry veteran or you’re just getting started. Your new career is waiting. Start something special today. Northmarq was voted by Real Estate Forum as one of The Best Places to Work in Commercial Real Estate!

WHAT YOU WILL DO

Northmarq is seeking a Senior Regional Marketing Manager located in any of Northmarq’s major markets. This leader oversees a team of regional marketing managers across the U.S. who develop marketing plans for designated Northmarq local (regional) Debt + Equity offices. As a key member of the Marketing & Communications Extended Leadership Team, this individual collaborates with the Corporate Marketing & Communications team, business line leadership and operations, and corporate teams to build marketing programs and brand strategies serving the needs of producers and local markets. In addition to providing Regional Marketing Team leadership the Regional Marketing Lead is assigned regional marketing responsibilities in a designated region, acting as a working manager. In this capacity, this individual works closely with the offices to plan and execute marketing activities to generate leads, nurture and convert prospects in the pipeline, and retain existing clients. This role works together with leaders and producers in assigned offices to align marketing plans to the unique goals of the region / office and therefore requires up to 20% domestic travel. The candidate will have responsibility to support the marketing needs of the Debt + Equity business, build regional marketing programs that can be leveraged by the team in local markets, develop tracking and reporting to measure team impacts and effectiveness, perform managerial oversight including performance management and coaching while simultaneously orchestrating programs for multiple offices. Key competencies include a collaborative & client-focused approach, the ability to build relationships across the organization, experience leading teams to build high-performing functions, proven results delivering marketing plans for distributed sales channels, strong project management skills, graphic design experience, and innovation in digital and email marketing.

HOW YOU WILL MAKE A DIFFERENCE

Manage a team of Regional Marketing Managers to build and measure effective marketing strategies in partnership with business line leaders, producers, and local offices.

Plan, produce, and execute regional and local marketing plans that align with the division near- and long-term strategies, in support of annual sales and regional goals.

Translate national marketing initiatives and resources into regionally / locally relevant programs in support of local efforts through partnership and collaboration with marketing and communications team members.

Develop, write, and design engaging content for local markets and producers and leverage thought leadership, research, PR from internal partners in the execution of regional plans.

Develop campaigns, collateral, and marketing programs leveraging content and product and service offerings with outputs including email campaigns, web strategies, thought leadership, research, advertising, and special reports.

Deliver marketing expertise and build plans aligned to D+E business goals and deliver tactics supporting client acquisition, nurturing and retention goals.

Collaborate with marketing and communications team members, operations team members, and internal stakeholders to develop product positioning, messaging, and campaign strategies that target clients and deliver compelling reasons to engage with Northmarq.

Define client insights and campaign analytics to optimize the effectiveness of campaigns and content strategies.

Study competitor best practices and general market insights to drive successful marketing programs and test and learn innovative tactics.

Coordinate and execute the development of campaigns, local events, collateral, pitchbooks, workshops, online events, and digital content.

Drive full-funnel marketing programs from lead generation to nurturing and retention.

WHAT YOU BRING

A bachelor’s degree in marketing or communication.

5+ years of direct managerial experience managing others.

Proven experience overseeing teams and projects to deliver consultative client service to sales channels that are grounded in delivering measurable results.

7+ years of experience developing content, campaigns, and strategies to support sales channels to meet the needs of clients and prospects.

Experience measuring and reporting team output and results and creating and altering strategies to optimize results.

Demonstrated marketing planning and execution experience including graphic design experience and ability to deliver campaigns using marketing technology platforms.

Exceptional writing & editing skills with a proven track record of synthesizing complex information into compelling stories and client engagement strategies.

Demonstrated experience building marketing strategies through collaboration with internal partners.

Strong skills in marketing campaign management and deployment including experience with technology solutions like CRM and marketing automation platforms that deliver them.

Experience defining and using insights and analytics to drive strategies and decision making.

Experience with Salesforce CRM, MS Office Suite, Adobe Creative Cloud, and Asana or other team collaboration / workflow management programs.

Northmarq offers a highly competitive benefits package including : medical, dental, vision, paid time off, 401K match and an annual discretionary contribution based on business performance, paid parental leave and adoption assistance, education assistance, volunteer paid time off, charitable contribution match and so much more!

Minnesota Residents : Northmarq carefully considers multiple factors to determine compensation, including a candidate’s education, training, and experience. The salary range for the Senior Manager, Regional Marketing position is $125,000.00 to $150,000.00 annually. This range is a good faith estimate and the actual compensation that is offered to a successful candidate will depend on the candidate’s skills, qualifications, and experience.

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