Shelter Solutions Home Improvement Product Marketing Leader

Shelter Solutions Home Improvement Product Marketing Leader

The Shelter Solutions Business, part of DuPont Diversified Solutions, is comprised by the Corian Design and Performance Building Solutions businesses. The business delivers solutions for both the interior and exterior of a building that enhance the performance and beautification of shelters across the globe. The Shelter Solutions business combines multiple globally-recognized brands under one business Great Stuff, Great Stuff Pro, Froth-Pak, Styrofoam, Tyvek, Corian Design, and others. A core business segment of the Shelter Solutions business, the Shelter Solutions Home Improvement Business sells its products to North American retailers such as The Home Depot, Lowes, Menards, Ace Hardware, and Amazon.com (amongst many others). These retailers, in turn, sell to the ultimate end users DIY Homeowners and Professional Contractors.

The Home Improvement Product Marketing Manager is a key member of the Home Improvement Marketing team and the overall Home Improvement business. This individual will lead the new product pipeline development process, perform market research, and stay aware of industry trends, while continuously refining Voice of End-User throughout the product development cycle aligned to the long-term Home Improvement marketing strategy. Additionally, they will manage needed changes to the existing product portfolio to ensure the products continued growth and success as defined by the business. This individual will collaborate with various teams to bring new product concepts to the market utilizing a market-back approach. All products and brands that are sold in the North America Home Improvement Market, including Great Stuff, Great Stuff Pro, Froth-Pak, are within the responsibility scope for this individual. The North America Product Marketing Leader will report to the Global Strategic Marketing & Growth Leader.

Key responsibilities include :

• Responsible for the development of the Annual Product Marketing Plan aligned to the Marketing Strategy for the Home Improvement Business Segment. Ensure that the near-term strategy supports annual financial goals and aligns with the longer-term marketing strategy and business vision.
• Responsible for identifying un-met end-user needs through market research and jobsite visits to feed the product innovation pipeline development process. These insights may impact aspects such as product features, user experience, naming, and packaging in both new and existing product lines.
• Responsible for leading the cross-functional team on New Product Launches and Commercialization : The product marketing manager will own the product's go-to-market strategy and ensure there is a clear value prop aligned to the End-users unmet needs while ensuring that all messaging communicates the products features and benefits effectively.
• Be the product expert for our one and two-component foam product lines, understand product applications, and features, translating technical details into benefits for our end users.
• Manage existing products in the portfolio ensuring products continue to meet their value proposition post launch and when needed update or improve them to ensure continued end-user value.
• Work closely with the Strategic Marketing, Product Management, and Technical teams to lead the new product pipeline development and management process. Utilize innovation development best practices and work collaboratively to determine and influence the team's approach to assessing and pursuing product growth opportunities.
• Continually monitor and refine Voice of Customer (VOC) through the product development cycle.
• Create and execute end-user-based market research to build a clear roadmap of applications. This includes but is not limited to qualitative and quantitative forms of field-based observation days and other VOC capture methods.
• Maintain an awareness of trends in the industry and related industries and develop a deep understanding of the end user and incorporate these insights into successful new product launches.
• Unearth key market trends and emerging industry dynamics to define strategic issues and opportunities that may not otherwise have been on the radar.
• Determine value propositions for key end use segments; provide and refine CTQs for product development.
• Research competition and competitive offerings; determine competitive advantages and risks; forecast potential competitive responses and develop mitigation strategies.
• Support the Channel Marketing Leader with preparing for customer meetings, presentations, and line reviews.
• Develop and oversee product training for internal and external customers and end-users.
• Demonstrate deep curiosity to discover, learn, and challenge conventional "innovation thinking," leveraging a proven ability to toggle between incremental and breakthrough thinking.

Qualifications :