Product Marketing Manager – Diagnostics

Product Marketing Manager – Diagnostics (Oncology)

Location :

Atlanta (Hybrid onsite and remote weekly)

Seeking a

Product Marketing Manager

to support the U.S. commercial strategy for

oncology diagnostic portfolio . This role will partner with Sales, Marketing, and HR teams to build campaigns, strengthen market positioning, and drive customer engagement across healthcare and laboratory networks.

Key Responsibilities

Commercial Strategy Support :

Drive U.S. sales and marketing initiatives to expand adoption and optimize portfolio performance.

Campaign Development :

Create and execute multi-channel marketing campaigns (digital, print, presentations, educational programs).

Market Development :

Monitor campaign performance, identify growth opportunities, and contribute to portfolio roadmap planning.

Competitive Insights :

Track market trends, competitive activity, and customer needs to inform strategy and product positioning.

Commercialization & Launch :

Lead planning and execution of new product launches, marketing collateral, and sales enablement tools.

Customer Engagement :

Partner with Key Opinion Leaders (KOLs), manage presence at trade shows, society meetings, and customer events.

Voice of Customer :

Gather feedback to inform future product and service enhancements.

Sales Enablement :

Collaborate with HR and Sales to develop onboarding and training programs for new hires.

Qualifications

Bachelor’s degree

in Marketing, Business, Life Sciences, or related field.

2+ years of product marketing or product management experience

(preferably in laboratory diagnostics, oncology, medical devices, or healthcare technology).

5+ years total experience

in sales, training, or marketing within healthcare, diagnostics or oncology.

Strong project management skills with the ability to drive cross-functional collaboration.

Excellent written and verbal communication skills; comfortable presenting to internal teams and external stakeholders.

Willingness to travel for events, customer meetings, and internal programs.