Senior Social Media Advertising Strategist (Remote US) Job at Abe in Charlotte

Overview Senior Social Media Advertising Strategist (Remote US)

Join to apply for the Senior Social Media Advertising Strategist (Remote US) role at Abe. Abe is a specialized consultancy focused on social media advertising, helping clients leverage LinkedIn, Meta and more to reach, engage, and convert target audiences. This is a remote-first role with potential for on-site options depending on location.

We are experiencing growth and maintain a culture where the best idea wins. We use Customer Generation, a marketing methodology focused on SQLs and Customers. The role reports to the Associate Director and is part of the social media team. This position is listed internally as Senior Account Strategist, LinkedIn Advertising.

Responsibilities Oversee and lead a collection of social media accounts

Serve as direct support to client contacts

Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements

Build strategies for clients each quarter

Create, maintain, and optimize budgets for paid media campaigns

Provide fractional support for internal marketing within Directive

Understand client positioning and unique value propositions

Confirm lead routing is accurate within a CRM

Maintain personal productivity and utilization

Collaborate with the Associate Director to meet internal and client goals

Understand the value of programmatic campaigns

Drive cross-sells, upsells and referrals via client relationships and professional network

Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer 4+ years experience at a performance / digital marketing agency, supporting B2B clients

Deep expertise in paid social advertising, specifically LinkedIn Ads

Knowledge of LinkedIn ad units (e.g., conversation ads, document ads, CTV, and more)

Proficiency with platforms and tools such as LinkedIn Campaign Manager, ZoomInfo, 6sense, and others

Ability to delegate to junior team members for joint success

Strong understanding of paid principles : keyword research, ad copywriting, bid management, and optimization

Ability to analyze campaign data using GA4, Google Analytics, Excel or other analytics tools

Ability to drive results and measure via OCT

Experience with audience segmentation by tier, job title, etc.

Proven success with mid-market or enterprise accounts

Ability to translate strategy into data-driven storytelling

Problem-solver with competitive and curious mindset

Interest in staying on the cutting edge of the industry

Strong organizational skills to manage multiple projects

Quality-focused and committed to advertising without compromising integrity

Travel to visit clients approximately once per year or as needed

What Success Looks Like Live Abe values in every interaction

Effectively manage approximately five mid-tier and enterprise accounts

Meet / exceed department KPIs; core KPIs include client NSMs and client satisfaction

Build client trust to create renewals and cross-sell services

Communicate results clearly with clients and executives

Make strong strategic decisions for accounts

Benefits Base salary range for this role in the US is $85,000–$95,000 plus potential bonus; actual base may vary by compensation practices and experience

Medical, dental, vision, disability, and life insurance for you and your family

Employer-paid plan for you; partial employer contribution for dependents

Mental health : Spring Health access, Headspace membership

Physical health : Omada PT, fertility support, virtual workouts, One Medical membership

Time Off : Unlimited PTO (minimum 2 weeks), paid holidays, your birthday off, year-end recharge, parental leave

Financial : Traditional and Roth 401(k) with 3% company match

Bonus : Annual bonus based on tenure

Work Environment Requirements Remote-first company; work from anywhere in the US with optional Abe offices in Irvine, CA. Global opportunities may exist where Abe has established entities; work authorization and residency required for those locations. Role may operate 100% virtually and collaborate via Zoom and Slack. Must have reliable internet, suitable workspace, and the ability to remain stationary for extended periods. Reasonable accommodations may be provided upon request.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. For accommodations, contact careers@directiveconsulting.com.

Additional Information Abe values People First and is committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing and Sales

Industries : Advertising Services

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