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Digital Content Marketing Specialist
Digital Content Marketing SpecialistVirtualVocations • Lafayette, Louisiana, United States
Digital Content Marketing Specialist

Digital Content Marketing Specialist

VirtualVocations • Lafayette, Louisiana, United States
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A company is looking for a Digital Content Marketing Specialist who will develop and execute digital marketing strategies.

Key Responsibilities

Own and manage multi-channel digital funnels, including website, SEO, social media, email, and paid campaigns

Track and optimize performance metrics, using analytics tools to inform decisions and improve funnel efficiency

Collaborate with cross-functional teams to align messaging and support pipeline goals

Required Qualifications

4-6 years of digital marketing experience, preferably in B2B SaaS, tech, or IT services

Proven experience running omni-channel campaigns, including SEO, paid, social, and email

Hands-on experience with marketing and AI tools such as HubSpot, GA4, and ChatGPT

Data-literate, comfortable using metrics to guide creative decisions

Experience working directly with executives and cross-functional teams

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Marketing Content Specialist • Lafayette, Louisiana, United States

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