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Sales-Focused Project Manager - Business Development & Brand Marketing
Sales-Focused Project Manager - Business Development & Brand MarketingAnetta Reszko MD PC • New York, NY, US
Sales-Focused Project Manager - Business Development & Brand Marketing

Sales-Focused Project Manager - Business Development & Brand Marketing

Anetta Reszko MD PC • New York, NY, US
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Job Description

Job Description

Job Title : Sales-Focused Project Manager – Business Development & Brand Marketing

Location : NYC

Job Type : Full-Time

Department : Brand Development, Sales & Marketing

Overview :

We’re looking for a driven and sales-focused Project Manager – Business Development & Brand Marketing to lead brand growth initiatives, expand market presence, and drive revenue through strategic storytelling, partnerships, and campaigns. This hybrid role combines sales strategy, brand development, and cross-functional project execution—perfect for someone passionate about building a dermatologist developed brand.

Key Responsibilities :

Sales & Business Development

  • Identify and pursue new business opportunities, retail partnerships, influencer collaborations, and distribution channels that align with the brand.
  • Build and maintain a high-conversion sales pipeline, from lead generation to deal closure.
  • Develop customized pitches, sales decks, and proposals for retail buyers, strategic partners, and wholesale clients.
  • Own and exceed revenue goals tied to product launches, campaigns, and brand expansions.
  • Foster long-term relationships with partners, stockists, and key accounts.

Brand Strategy & Development

  • Execute brand-building strategies that position the company as a leader in its category.
  • Collaborate with creative and marketing teams to ensure cohesive messaging, voice, and visuals across all platforms.
  • Develop product positioning, brand messaging, and storytelling assets.
  • Manage brand partnerships, co-branded initiatives, and strategic collaborations.
  • Coordinate brand launches, experiential activations, and media-facing initiatives.
  • Project & Campaign Management

  • Plan and lead cross-functional projects that support brand growth, product expansion, or market entry.
  • Manage timelines, tasks, and deliverables across teams (creative, digital, operations, sales).
  • Track performance KPIs and campaign ROI, adjusting strategies based on data and feedback.
  • Ensure brand consistency across all touchpoints and campaigns.
  • Marketing Execution

  • Oversee the execution of email marketing, social campaigns, digital advertising, and influencer activations.
  • Align marketing initiatives with sales goals and brand positioning.
  • Work with designers, copywriters, and external vendors to develop creative materials.
  • Analyze marketing performance using tools like Google Analytics, Meta Ads Manager etc.
  • Other Administrative Responsibilities :

  • Perform various administrative tasks and provide support as needed to ensure smooth office operations
  • Assist with special projects, reports, or presentations as directed
  • Support cross-functional teams with general office tasks or coordination needs
  • Perform additional tasks as requested by medical or office management to support patient care and office workflow
  • Key Performance Indicators (KPIs) :

  • Brand awareness and reach (impressions, engagement, follower growth)
  • Sales and revenue tied to campaigns, launches, and partnerships
  • New business opportunities secured (B2B, retail, collaborations)
  • ROI of brand marketing initiatives
  • Influencer and media engagement
  • Retail sell-through and reorder rate
  • Qualifications :

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 3–5+ years of experience in brand marketing, sales, or business development—preferably in beauty, fashion or lifestyle
  • Strong understanding of branding principles, visual identity, and storytelling.
  • Proven ability to meet revenue goals and manage brand growth projects.
  • Experience working with marketing tools and platforms (e.g., Meta Ads, Shopify).
  • Excellent project management and communication skills.
  • Preferred Skills :

  • Strategic thinker with creative flair and business acumen
  • Strong negotiation and partnership-building skills
  • Highly organized, with the ability to manage multiple launches and deadlines
  • Analytical and data-driven decision-maker
  • Passion for branding, consumer behavior, and trends
  • Compensation & Benefits :

  • Competitive base salary + performance bonuses
  • Product discounts and brand perks
  • Health insurance
  • Flexible schedule and remote work options
  • Career advancement opportunities in a fast-growing brand
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