VP, Segment Marketing Strategist (Commercial)

Overview

Axos Bank is seeking a strategic and results-driven Vice President of Segment Marketing Strategy to lead marketing initiatives for our Commercial Bank. Reporting to the Head of Bank Segment Strategy, this high-impact role is responsible for developing and executing innovative, data-driven marketing strategies that drive business growth, enhance brand visibility, and support lead generation across commercial banking segments. As a senior leader, you will collaborate with executive stakeholders, cross-functional marketing teams, and external partners to deliver best-in-class campaigns and marketing programs. You will also lead and mentor a team of marketing professionals, ensuring alignment with business goals and operational excellence.

Target and Compensation : Target Range $110,000.00 / Yr. - $145,000.00 / Yr. Actual starting pay will vary based on factors including geographic location, experience, skills, specialty, and education. Eligible for an Annual Discretionary Cash Bonus Target : 10%. Eligible for an Annual Discretionary Restricted Stock Units Bonus Target : 10%. These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

Responsibilities

• Lead the strategic planning and execution of integrated marketing campaigns aligned with Commercial Bank objectives
• Oversee the development of marketing materials, manage campaigns and projects, and track performance metrics with the support of our marketing production and channel teams
• Develop and manage relationships with external partners and vendors
• Develop and manage lead generation and nurture programs
• Measure and report on the effectiveness of marketing campaigns
• Stay up to date with industry trends and best practices – always striving to keep Axos marketing deliverables best-in-class while helping streamline operations, processes, and reporting
• Review deliverables, including content, design, and various other work generated by the Marketing shared services group to ensure brand, messaging, audience, as well as accuracy, consistency, and compliance
• With internal partners and external vendors, coordinate the content, messaging, design, and tracking of marketing efforts in paid media, email, print, direct mail, broadcast, website, social, SEO, and other vital channels
• Conduct special projects and other business or marketing support as necessary
• Manage direct reports and multiple segment / product marketing teams

Qualifications

Axos Employee Benefits May Include

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers. Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE : AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

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