Insights AnalystMCoBeauty • New York, New York, United States
Insights Analyst
MCoBeauty • New York, New York, United States
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job_description.job_card.job_descriptionSupport sell-in and sell-out forecasting by transforming large datasets into easy-to-digest insights for leadership. Analyze performance by brand, category, and SKU to identify growth drivers and underperformers. Evaluate promotional impact (discount depth, timing, competitor activity) and recommend strategies to maximize ROI. Partner with Marketing to track the effectiveness of digital ads, influencer campaigns, and seasonal activations. Assist in building retailer presentations (Target, Kroger, Walmart, etc.) by synthesizing data into compelling visuals and narratives. Provide insights to support planogram resets, fixture investments, and in-store display programs. Collaborate cross-functionally with Sales, Marketing, Design, and Supply Chain teams to ensure aligned business decisions. Maintain and improve master product and week alignment tables to ensure accurate reporting across all customers. Streamline data processes in Power Query / Power BI to enhance automation and accuracy. Manage ad hoc deep-dive analyses (e.g., price elasticity studies, competitor benchmarking, category reviews). 2+ years of experience in data analysis or commercial insights Advanced proficiency in Power BI, Power Query, and Excel (DAX experience strongly preferred). Strong understanding of syndicated data (Circana / IRI / NielsenIQ), retailer POS systems, and Panel data. Highly detail-oriented with the ability to translate numbers into actionable stories. Strong communication skills to influence cross-functional teams and senior leadership. Passion for beauty, consumer trends, and retail innovation.
Join Australia’s largest independent health, wellness, and beauty powerhouse!
Part of DBG Health, headquartered in Australia, we’re driven by our mission to deliver affordable and innovative solutions that enhance well-being for millions of customers. With over 1,000 dedicated professionals, we lead the way in pharmaceuticals, consumer goods, beauty, health, and wellness, backed by a portfolio of trusted brands.
VidaCorp, our consumer division, represents market-leading names like MCoBeauty, Esmi Skin Minerals, Nude by Nature, SunSkills, PONi cosmetics and more, offering premium-quality, accessible products that resonate with consumers domestically and internationally.
As we embark on significant global expansion, we are proud to announce the European launch of MCoBeauty, starting in London. Known for its innovative and high-quality cosmetics, MCoBeauty embodies our commitment to empowering individuals to embrace their beauty while delivering exceptional value. This milestone underscores VidaCorp's ambition to redefine global health and beauty standards, bringing innovative, accessible solutions to new markets.
Be part of our exciting growth journey and shape the future of global health, wellness, and beauty. Soon, we'll expand in this market further by launching Nude by Nature and Esmi Skin Minerals. Join a team that values creativity, innovation, and customer impact as we continue to grow and redefine what's possible.
Role Overview
The Insights Analyst is a highly data-driven role responsible for turning complex datasets into actionable insights that directly impact retailer partnerships, distribution strategies, and brand growth. This role requires someone who thrives in fast-paced environments, loves working with numbers, and can balance both detailed analysis and big-picture storytelling.
Key Responsibilities
Data Analytics & Reporting
- Own weekly, monthly, and quarterly sales reporting across multiple retailers (Target, Walmart, Kroger, Amazon, DTC, etc.).
- Develop dashboards and models in Power BI and Excel to track KPIs such as $ sales, unit sales, ASP, velocity, distribution, and promotional ROI.
- Create variance analyses (plan vs. actuals, budget vs. executed, baseline vs. promo) to highlight risks and opportunities.
Retail & Business Insights
Commercial & Strategic Support
Process & Tools
Qualifications
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