Specialist, Search Marketing & Data

Specialist, Search Marketing & Data

POSITION SUMMARY / RESPONSIBILITIES

As a member of the digital marketing team, the Search Marketing & Data Specialist supports the optimization of University Health’s digital presence through strategic search marketing and cross-channel data analysis. This role is responsible for enhancing search visibility through on-page and technical SEO, managing paid search campaigns, and providing performance-driven insights to inform content strategy. The specialist collaborates with internal stakeholders and external partners to align SEO and SEM efforts with broader marketing goals. Additionally, they develop and maintain dashboards, analyze user behavior and engagement across digital channels, and deliver actionable recommendations that improve the user experience and overall digital performance. This position plays a key role in helping the organization stay competitive by leveraging marketing data, identifying opportunities, and continuously refining digital strategies based on industry trends and evolving best practices.

EDUCATION / EXPERIENCE

Bachelor’s degree in marketing, communications, information technology, data analytics or related field required.

Foundational knowledge of search engine optimization (on-page, technical, keyword research) and paid search concepts.

Experience using tools such as Google Analytics (GA4), Google Search Console, Google Ads, or similar platforms

Strong analytical skills with the ability to interpret data and identify actionable insights

Experience with keyword and topic research is required. Must have experience with SEO industry platforms, such as Siteimprove, Conductor, SEMrush or similar platforms.

Basic experience with data analysis and reporting across digital channels (e.g., website, SEO, CRM, paid campaigns)

Proficiency in Excel or Google Sheets; familiarity with data visualization tools (e.g., Looker Studio, Tableau) is a plus.

Strong written and verbal communication skills, with the ability to translate complex data into clear insights

Self-motivated with a problem-solving mindset and willingness to take initiative

Able to complete competitive analysis of other companies within the industry.

Strong attention to detail and ability to identify data inconsistencies or performance anomalies.

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