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Senior Client Marketing Manager

Senior Client Marketing Manager

VirtualVocationsGrand Rapids, Michigan, United States
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A company is looking for a Senior Manager of Client Marketing to lead marketing programs that drive member enrollment and engagement.

Key Responsibilities

Develop and execute client marketing strategies to support enrollment, retention, and engagement goals

Design multi-channel campaigns tailored to the client base and member population

Track performance of marketing initiatives, analyze data, and report on impact to stakeholders

Required Qualifications

Bachelor's degree in marketing, communications, business, or related field required; Master's degree a plus

6+ years of relevant marketing experience, with at least 3 years in client marketing or member marketing

Experience in healthcare or health tech preferred

Proven track record of executing client-facing marketing programs

Strong project management skills and ability to manage multiple priorities

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Senior Manager Marketing • Grand Rapids, Michigan, United States

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