Mgr, Product Marketing

While we are considering candidates from both coasts, only one role will be filled.

• Partners Federal Credit Union — Where careers thrive, work-life balance matters, and our mission profoundly impacts our Members.

For 65 years, Partners Federal Credit Union has delivered The Partners Difference to more than 175,000 members, providing the highest levels of service, value, access, and convenience.

At Partners, our people are the heart of everything we do.

We attract, develop, and empower exceptional talent—individuals who are inspired by our Members’ financial dreams and committed to meaningful work.

Whether you’re offering products that change lives, creating member experiences that bring joy, or driving innovation that pushes us forward, we want every individual at Partners to feel connected to their work in a meaningful way.

Here, you’ll find more than just a job.

You’ll discover a culture where you can grow your career, find balance, and make a difference.

And as the credit union for The Walt Disney Company, our exclusive connection ensures best-in-class benefits and perks—because we believe that when people feel supported, they thrive.

Join us—and experience what it means to truly love what you do.

A strategic and results-driven Manager, Marketing Strategy leads and grows our retail business lines.

This individual will develop, execute, and optimize marketing initiatives that align with company goals while staying ahead of market trends.

The ideal candidate is a self-starter with a deep understanding of financial services marketing, strong analytical skills, and a creative approach to identifying opportunities for business growth.

The Manager, Marketing Strategy will collaborate cross-functionally with internal partners, including retail growth experts, business development, branches, marketing operations, and creative teams, to ensure seamless execution of marketing campaigns.

This leader will also manage budgets effectively and provide recommendations for additional investment when necessary.

Essential Responsibilities :

• Work closely with retail leaders to develop and execute data-driven marketing strategies to grow retail business lines and improve member engagement retention rates.

Business lines may include an assigned combination of :

• PRWM, Mortgage, Auto / Personal Loans, Plastics, Insurance, and specific Segments as outlined in the company strategy.
• Monitor external market trends, competitor activities, and customer behaviors to refine and create marketing campaigns and identify new opportunities.
• Ensure campaigns are relevant, efficient, and aligned with the company’s overall strategy.
• Track and measure campaign effectiveness using ROI-driven metrics and KPIs, ensuring data-driven decision-making.
• Provide comprehensive reporting, insights, and presentations on campaign performance to leadership.
• Perform other job duties and tasks to support the credit union marketing efforts as needed.
• Collaborate with marketing operations and creative teams to ideate and deliver compelling marketing materials and initiatives.
• Continuously review and analyze campaign performance, adjusting strategies as needed to achieve business objectives.

Cross-functional collaboration :

• Work closely with business development, branches, and other internal and external teams, providing marketing support and recommendations to enhance customer retention.
• Provide tools, materials, and opportunities for other business areas to leverage marketing efforts effectively.
• Ensure alignment with internal systems, including CRM and available data, to optimize marketing efforts.
• Partner with leadership to inform marketing budgets and justify additional funding requests when necessary.
• Lead, mentor, and develop a high-performing marketing team.
• Foster a culture of innovation, collaboration, and continuous improvement.
• Act as a marketing thought leader within the organization, inspiring others with creative and strategic thinking.

KNOWLEDGE & SKILLS Minimum Education Required to Perform Job :

• Bachelor’s Degree Degree Focus Required : Marketing, Communications, Finance; OR 5+ experience in marketing and / or the banking industry Minimum Years of Relevant Work Experience Required to Perform Job Upon Hire : 5 to 7 years Specific Experience Required : 5+ years of relevant experience in marketing, preferably in a financial institution.
• Proven experience in retail banking or financial services marketing, with a strong understanding of consumer behavior.
• Strong analytical mindset with the ability to interpret data and refine marketing strategies accordingly.
• Experience working with CRM systems, customer data, and marketing analytics tools.
• Excellent communication and presentation skills.
• Ability to think creatively and strategically to uncover new business opportunities.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Demonstrated leadership experience with the ability to inspire and develop a team.
• Highly collaborative, with the ability to work across departments to drive results.
• Budget management experience, including the ability to justify additional funding needs.

Other Training, Technical Skills, or Knowledge Required :

• Knowledge of financial products and services, systems, and industry regulations Ability to manage deadlines and strong project management skills, with the ability to manage multiple initiatives simultaneously.

Experience in branding, copywriting, digital marketing, and marketing execution Strategic mindset with strong data-driven decision-making Other Measurable Abilities Required :

• Shift Work : Employee is non-exempt, may be required to work evenings, weekends, and holidays as needed.

SCOPE OF JOB Discretion / Latitude :

• Minimal supervision required.
• Proven ability to make independent decisions, take initiative, and drive results with minimal oversight.

Supervisory Scope :

• Lead, mentor, and develop a high-performing marketing team.
• Foster a culture of innovation, collaboration, and continuous improvement.
• Hold team members accountable for performance and results, ensuring alignment with business goals.
• Actively grow and develop the team, identifying areas for skill enhancement and professional growth.
• Act as a marketing thought leader within the organization, inspiring others with creative and strategic thinking.

Physical Demands & Environmental / Working Conditions :

• This position requires the ability to : move self in different positions to accomplish tasks in various environments including tight and confined spaces remain in a stationary position, often standing or sitting for prolonged periods adjust or move objects up to 15 pounds in all directions perform repeat motions that may include the wrists, hands, and / or fingers use primarily just the fingers to make small movements such as typing, picking up small objects, or pinching fingers together verbally communicate to convey detailed or important instructions or ideas accurately, loudly, or quickly hear average or normal conversations and receive ordinary information prepare or inspect documents or products, assess the accuracy, neatness, and thoroughness of assigned work, or operate office machinery through average, ordinary, visual acuity.
• Disclaimer The information contained in this job description has been designed to indicate the general nature and level of work performed by cast members within this role.
• It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of cast members assigned to this job.
• The hiring range for this position in Florida is $84,960 to $127,440 per year and in California is $96,000 to $144,000 per year..
• The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors.
• A bonus and / or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and / or other benefits, dependent on the level and position offered. #li-hybrid Powered by JazzHR