Director of Demand Generation

A company is looking for a Director of Demand Generation & ABM.

Key Responsibilities

Own and execute the demand generation strategy, driving pipeline growth through multi-channel campaigns

Lead digital acquisition and ABM programs across various platforms

Test, measure, and optimize campaigns to ensure marketing investment ties directly to revenue outcomes

Required Qualifications

8-12 years of B2B SaaS marketing experience focused on demand generation and ABM

Strong expertise in SEM, paid media, ABM platforms, and marketing automation

Proven track record of building programs that create pipeline and accelerate revenue

Data-driven and comfortable working in a lean team environment

Experience managing agencies, tools, and vendors for strong ROI