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Senior Manager, Acquisition and Lead Generation

Senior Manager, Acquisition and Lead Generation

Jaipur LivingAcworth, GA, US
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Job Description

“Let goodness, fairness, and most importantly, love prevails in business; profits will inevitably follow.” – NK Chaudhary, founder

Jaipur living is a socially conscious luxury brand with a passion for people, products, and design. A differentiated challenger brand, Jaipur Living is known for its beautiful rugs and textiles. Jaipur Living products can be found in the finest homes, and the company prides itself in providing only the highest quality products, a transparent and ethical supply chain, and distinctively thoughtful customer experience, with personalized support and custom offerings.

What we do for our team members :

  • Comprehensive Benefits : Company Paid Holidays, PTO, Parental Involvement Leave, Maternity / Paternity Leave, EAP, No Cost Employee Medical Plan, Vision, Dental, and Company Paid Life Insurance. We also include a match on retirement (401K / Roth).
  • Career Development : We're committed to providing growth for career development within the company, supporting our team members' aspirations with a well-defined succession plan that includes a variety of training and development opportunities.
  • Pet-Friendly Workplace : We welcome your furry friends! Our 'Bring Your Dogs to Work' policy creates a pet-friendly atmosphere, allowing our team members to enjoy the companionship of their dogs during the workday.
  • Wellness Support : Not only do we support an active lifestyle with our on-site basketball court and yoga studio, but we host quarterly mental health events to assist in creating a well-rounded work-life harmony for our team members.
  • Sustainability Efforts : Reuse, Renew, and Refresh by joining our Green Team! Responsible for harvesting from the organic community garden, donating goods to local pet shelters and schools, creating educational workshops, leading nature walks, and much more, they promote well-being through sustainable practices.

Our Values

Empowerment

  • Inclusiveness
  • Responsibility
  • Progressive
  • Learn more about our company story here : -jaipur-living-story

    The Jaipur Rugs Foundation

    Since 2004, the Jaipur Rugs Foundation has worked to improve the lives of rug-weaving artisans in India. This is done through training, skills development, and social interventions. By focusing on the ideas and solutions that create social value, the Foundation supports the dignity and heritage of these traditional artisans, believing that healthy and sustainable communities are key to the survival of traditional rug weaving. Jaipur Living has made ethical and socially conscious global citizenship the foundation of its business. Through social initiatives and the Jaipur Rugs Foundation, the company supports a supplier ecosystem without a middleman of more than 40,000 artisans in 700 villages across India by providing them with a livable wage, access to health care, leadership education, and opportunities for personal growth and development. Combining time-honored techniques and of-the-moment trends, every Jaipur Living product is as ethically and responsibly made as it is beautiful.

    Learn more about the Jaipur Rugs Foundation here :

    Overview

    The Sr. Manager of Acquisition & Lead Generation will be the driving force behind our customer growth, owning both the strategy and day-to-day execution of our acquisition and lead generation programs. In this team-of-one role, you will run hands-on campaigns across paid media, influencer partnerships, and lifecycle marketing, leveraging contract resources when needed. You’ll dive deep into performance data, optimize campaigns in real time, and build high-impact lead nurturing programs that directly fuel revenue growth. This is a unique opportunity for a highly motivated, data-driven marketer who can balance tactical precision with strategic thinking to deliver measurable results.

    Essential Duties & Responsibilities :

    Strategic Leadership

  • Develop a multi-year acquisition roadmap aligned to company revenue and margin goals.
  • Set performance targets for CAC, ROAS, lead volume, and CVR, and ensure resources are in place to achieve them.
  • Select, negotiate with, and manage agency and contractor relationships to support campaign execution.
  • Partner with C-suite to align acquisition goals with product launches, pricing strategies, and market expansion plans.
  • Lead quarterly strategy sessions to evaluate current channel performance, emerging opportunities, and competitive shifts.
  • Lead Generation Strategy

  • Own the design of scalable lead generation systems, including gated assets, events, and digital partnerships.
  • Implement advanced lead scoring and nurturing programs leveraging marketing automation platforms.
  • Integrate acquisition and lead generation workflows into the company’s CRM for end-to-end tracking and attribution.
  • Acquisition & Performance Marketing

  • Plan, execute, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, programmatic display, and retargeting platforms.
  • Conduct ongoing keyword, audience, and competitive research to inform targeting and creative decisions.
  • Manage campaign budgets daily and reallocate spend to maximize ROI and achieve lead and acquisition targets.
  • Test ad formats, bidding strategies, and placements to identify top-performing combinations.
  • Oversee end-to-end creative process for ads, including briefing designers, copywriters, and contractors when needed.
  • Partner with influencers and content creators to expand brand reach and generate qualified inbound traffic.
  • Lead Generation & Lifecycle Marketing

  • Develop and manage lead capture campaigns, from gated content to webinar sign-ups and downloadable assets.
  • Build, launch, and refine email / SMS marketing flows to move leads through the funnel and prevent attrition.
  • Implement lead scoring models to prioritize outreach for high-value prospects.
  • Create segmentation rules based on engagement, behavior, and lifecycle stage to deliver personalized experiences.
  • Coordinate with sales teams to ensure lead handoff processes are seamless, trackable, and conversion-focused.
  • Optimization & Analytics

  • Own all acquisition reporting and dashboard creation, tracking KPIs such as CAC, ROAS, CVR, and MQL volume.
  • Conduct A / B and multivariate testing across ads, landing pages, and email sequences to improve conversion rates.
  • Monitor attribution models to ensure accurate performance measurement across channels.
  • Present weekly and monthly performance updates with actionable recommendations.
  • Strategic Contribution

  • Identify new platforms, partnerships, and growth opportunities.
  • Recommend budget shifts and reallocation strategies based on performance insights.
  • Maintain awareness of industry trends, emerging technologies, and competitor activity to inform decision-making.
  • Skills & Minimum Qualifications :

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

  • 7 - 10 years in performance, growth, or acquisition marketing (DTC, B2B, omnichannel).
  • Proven ROI‑driven paid media campaigns.
  • Experience with marketing automation, segmentation, and full‑funnel execution.
  • Tools : Google Analytics, Meta Ads, Klaviyo, HubSpot (or similar).
  • Strong analytical acumen, testing mindset, cross‑functional leadership.
  • Physical Requirements :

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of a job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

  • Remaining in a seated position for long periods of time
  • Standing is to remain on one’s feet in an upright position without moving about
  • The ability to alternate between sitting and standing is present when a worker has the flexibility to choose between sitting or standing as needed when this need cannot be accommodated by schedules breaks and / or lunch period
  • Entering text or data into a computer by means of a traditional keyboard
  • Expressing or exchanging ideas by means of the spoken work to impart oral information to clients and talent and convey detailed spoken instructions to other workers accurately and quickly
  • The ability to hear, understand, and distinguish speech and / or other sounds such as in person and telephone
  • Clarity of vision to see computer screens and workspace
  • Employment at Jaipur is contingent on the completion of a criminal background check and a drug screen, with the results being negative. Jaipur employees are subject to pre-employment, post-injury, post-accident, reasonable suspicion, and random testing for illegal drug usage. Management retains the discretion to add or change the duties of this position at any time. Management retains the discretion to add or change the duties of this position at any time.

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    Senior Manager Acquisition • Acworth, GA, US

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