Sr. Manager, Demand Generation - 10786

Sr. Manager, Demand Generation

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

The Impact of a Sr. Manager, Demand Generation at Coupa :

Coupa is actively seeking a Senior Manager, Demand Generation to join our Integrated Marketing team. Reporting to the Senior Director of Integrated Marketing, this leadership role is essential for achieving Coupa's pipeline and revenue objectives by driving scalable and innovative demand generation programs across North America.

What You'll Do :

• Strategy & Execution
• Design and execute high-impact demand generation strategies across a diverse channel mix, including email marketing, digital marketing, webinars / virtual events, content syndication, and strategic 3rd-party partnerships.
• Bring new and innovative ideas to the table to test, measure, and learn from, constantly seeking new channels and approaches to maximize lead quality and velocity.
• Scale demand generation programs effectively to maximize reach and optimize return on investment (ROI) as the business grows.
• Personally own the demand generation strategy for two key marketing campaigns, partnering closely with Integrated Marketing to ensure successful, unified execution and goal achievement.
• Drive the generation of high-quality leads and partner closely with Sales Development and Marketing Operations to ensure seamless lead flow and conversion into qualified pipeline for new logo acquisition.
• Implement advanced lead nurturing programs that effectively guide prospects through the marketing and sales funnel, accelerating conversion from awareness to purchase.
• Analytics & Optimization
• Utilize data and analytics tools to measure program effectiveness, accurately track Key Performance Indicators (KPIs), and provide consistent, actionable reporting to executive stakeholders.
• Monitor funnel metrics and identify levers for generating qualified leads and accelerating pipeline velocity.
• Integrate and leverage Artificial Intelligence (AI) and Machine Learning (ML) tools to significantly scale demand generation execution and drive team efficiency and output.
• Cross-Functional Partnership
• Collaborate extensively with Product Segment Marketing, Content, and Customer Marketing teams to ensure successful, unified execution of all demand generation programs.

What You Will Bring to Coupa :