DTC Sales Specialist (Booker Estates)

Direct To Consumer Sales Specialist

The DTC Sales Specialist plays a vital role in executing direct-to-consumer (DTC) brand events and campaigns for Constellation Brands' Wine & Spirits Division. This position focuses on managing relationships with high-net-worth clients to drive direct sales through personalized engagement and tailored offerings. The Associate will be instrumental in enhancing brand visibility and integrating the DTC team into overall brand experience programs, with a strong emphasis on achieving measurable sales outcomes at each event. This position will be accountable to assigned regions and brands, ensuring clear ownership and responsibility for driving sales and managing relationships within their designated territories or segments.

Responsibilities include :

• Revenue Generation : Establish business for recurring revenue, negotiating agreements that ensure ongoing participation in DTC events.
• Client Relationship Management : Continue to build and nurture relationships with high-net-worth clients and develop private client sales alongside corporate accounts.
• Event Strategy Development : Create and implement a DTC strategy playbook for in-market events that drive direct sales and build long-term client relationships.
• Event Coordination : Plan and execute a calendar of experiential events, including private client and wine club-focused events that align with winemaker, distiller, and ambassador travel, as well as collaborative events with US wholesale partners.
• Collaboration with Internal Teams : Work closely with various internal stakeholdersBrand, e-Commerce, Sponsorships, Legal, Procurement, Operations, and Salesto ensure alignment with short- and long-term business goals.
• Sales Performance Tracking : Achieve sales KPIs focused on year-over-year growth. Monitor and evaluate the effectiveness of promotional DTC programs.
• Budget Management : Maintain and track budgets related to events, including invoice processing and internal reporting.
• Continuous Improvement : Foster a culture of strategic planning and teamwork to optimize brand experiences and drive sales performance.

Minimum qualifications :

Location : Field Office - IL - Cook / Lake / McHenry / Dupage / Kane / Kendall / Will / Grundy / Dekalb

Job Type : Full time

Job Area : Marketing

Salary Range : $67,800.00 - $99,700.00

Constellation Brands offers a comprehensive package of benefits including paid time off, medical / dental / vision insurance, 401(k), and any other benefits to eligible employees.

Equal Opportunity : Constellation Brands is committed to a continuing program of equal employment opportunity.