Director of Ecommerce

Job Description

Job Description

Flex is seeking a growth-minded Director of Ecommerce with a passion for creating best-in-class digital experiences. This role will be central to driving revenue growth by managing customer activations through the digital funnel and optimizing the online merchandising of our products. Reporting to the Chief Revenue Officer, the Director of Ecommerce will ultimately be responsible for growing revenue through our owned e-commerce channels, as well as third-party commerce platforms (e.g. retailer.com’s, TikTok Shop, etc), and lead initiatives to improve key performance metrics such as CVR, AOV, and LTV, while enhancing the digital product experience to complement our physical products.

Our ideal candidate is highly skilled in developing and executing product roadmaps, thrives on turning strategy into action, and has a strong understanding of the intersection between marketing, customer experience, and technology. They will manage Ecommerce channels across DTC, Amazon, and retailer websites, prioritize initiatives, and collaborate with cross-functional teams to optimize the digital funnel for incremental revenue growth. The Flex Company offers a dynamic and fast-paced environment where self-starters can thrive and help shape the future of an emerging category.

Salary : $165-180k per year

Key Responsibilities :

• Oversee and actively contribute to the management and improvement of the P&L across ecommerce channels, including DTC, Amazon, social marketplaces (e.g. Meta, TikTok), and retailer websites (e.g. Walmart, Target).
• Own the forecasting process for ecommerce, ensuring accurate and data-driven predictions to guide strategic decisions.
• Serve as a strategic leader for new revenue and profit opportunities, managing and executing our ecommerce promotional and sales calendar, with the ability to lead initiatives or delegate to cross-functional teams as appropriate.
• Oversee the merchandising, bundling, online sales / promotions and other key performance areas, with a focus on prioritization and achieving business objectives across all channels
• Develop and execute A / B testing strategies to inform decision-making and enhance performance (e.g. AOV, CVR, lighthouse scores) across key metrics.
• Leverage UI / UX insights and analytics to balance site performance with a positive customer experience.
• Oversee our CRM conversion and sales strategy to drive incremental revenue. Partner with the brand / marketing team on CRM brand strategy to ensure consistency and alignment across all touch points.
• Drive digital execution of new product launches, promotions, and other initiatives.
• Oversee SEO strategies for the site, ensuring they align with broader digital goals.

Key Performance Indicators :

Requirements :

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Our shared values

About Flex

The Flex Company was founded on the belief that people deserve innovative, sustainable, life-changing period products. After years of disappointment and discomfort trying dozens of products, Lauren Schulte Wang founded Flex to create body-safe, medical grade alternatives that outperform traditional period products. Flex Disc and Flex Cup generate 60% less waste and have the capacity of up to three super tampons, all while maintaining the highest level of comfort through inventive engineering and rigorous testing.

Flex is sold at over 28,000 stores across the US and is the #1 better for you period brand based on units sold. Committed to making its life-changing products accessible to as many people possible, Flex is available at Target, CVS, and Walgreens, and at flexfits.com.

Flex is an equal opportunity employer. We recruit, employ, train, compensate, and promote regardless of race, ethnicity, religion, sex, gender, age, and other protected categories. From our hiring practices to the design of our flagship products, we believe equity and diversity is critical to the ideas, talent, and processes that help us create the most positive impact for our customers and for each other. We encourage people of all backgrounds and identities to apply to be a team member here. Moreover, Flex considers for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Flex collects personal information from candidates as part of the application and hiring process. California residents can view our CCPA Notice at Collection and Privacy Policy, which serves as our "Notice of Collection" for applicants and employees under the CPRA.

We pay competitive salaries, equity, & benefits including (but not limited to) medical, dental and vision health insurance, 401k, paid parental leave, open PTO, 401k, and a $1,000 annual learning credit.

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