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Senior Vice President of Marketing
Senior Vice President of MarketingThe Tie • New York, NY, US
Senior Vice President of Marketing

Senior Vice President of Marketing

The Tie • New York, NY, US
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Senior Vice President Of Marketing

The Tie is the leading provider of information services for digital assets. We work with the largest hedge funds, asset managers, exchanges, token issuers, banks, and trading platforms across the world. Our services include :

  • The Tie Terminal the institutional front-end for crypto data
  • Enterprise APIs real-time and historical feeds powering institutional workflows
  • Investor Relations & Corporate Access helping protocols engage with capital markets
  • Redistribution Integrations embedding our data into exchanges, custodians, and analytics platforms
  • Institutional Conferences & Events hosting premier private gatherings for decision-makers

We're looking for a Senior Vice President of Marketing to lead the company's marketing strategy, guide brand evolution, and oversee all aspects of executionfrom messaging and visual identity to collateral and campaigns.

Marketing Leadership & Strategy

  • Define and own The Tie's marketing strategy across all product lines, audiences, and channels
  • Craft and evolve our brand narrative to reflect our growing footprint across data and financial services
  • Work with the CEO and senior leadership to position The Tie in a way that resonates with our sophisticated, institutional clientele
  • Lead a diverse team of marketers including graphic designers, video editors, creative directors, and content specialists

    • Cross-Functional Collaboration

  • Work closely with :
  • Sales to develop tailored collateral, pitch decks, and go-to-market messaging
  • Product to translate technical releases into compelling stories and use cases
  • Events to align brand and strategy across key institutional gatherings
  • Ensure all messaging reflects a deep understanding of our client base, including hedge funds, asset managers, OTC desks, proprietary trading firms, banks, and VCs

    • Brand & Messaging Execution

  • Oversee the redesign of our website, from layout and design to copy and structure
  • Drive execution of high-quality marketing materials including :
  • Product one-pagers and brochures
  • Thought leadership content
  • Sales decks and case studies
  • Email campaigns and announcements
  • Ensure consistency across all external touchpointsvisual identity, voice, tone, and positioning

    • Marketing Operations

  • Define and track marketing KPIs tied to brand engagement, lead generation, and sales enablement
  • Manage budgets and marketing ops tools (e.g., CRM integrations, automation platforms, content management systems)
  • Establish scalable systems to support current and future product lines
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    Vice President Of Marketing • New York, NY, US

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