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Category Leadership Manager
Category Leadership ManagerConstellation Brands • Dallas, TX, US
Category Leadership Manager

Category Leadership Manager

Constellation Brands • Dallas, TX, US
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Category Leadership Manager

The Category Leadership Manager (CLM) plays an instrumental role as a research oriented, tactical member of the Category Leadership (CL) team that expands Constellation's reputation as a high-quality, valued provider of CL recommendations. Exhibiting accountability and dependability, the CLM is proactive, collaborative, logical, highly flexible in analytical approach, and able to focus on desired outcomes, not just reactive, quick solutions.

Influences and manages all space management projects for assigned National Account customer(s).

  • Influences assigned retailers schematic process to implement key shopper insights. Shopper First Shelf.
  • Leads space management analysis and designs category shelf schematics following Constellation's standardized planning processes, tools, and space strategies.
  • Gather and combine complementary data from multiple sources. Cleanse, analyze, and validate data.
  • Interpret data, draw conclusions, and develop insights and presentations
  • Prioritize and lead assortment and space planning (drawing / validation of schematics) projects to plan, meet expectations and ensure successful completion of assortment and space planning projects
  • Provide Category Management support including insights, performance analysis and identification of opportunities
  • Collaborates with Sales partners to determine account priorities, and pursue most impactful initiatives pertaining to space, assortment, and other sales analytics.
  • Conducts space and distribution opportunity analysis to optimize revenue and profit by improving shopping convenience.
  • Makes product addition and deletion recommendations by brand and package.
  • Changes sub-category or segment flow, or brand-blocking techniques as directed.
  • Quantifies expected results of proposed planogram changes.
  • Initiates and / or attends customer meetings as appropriate.
  • Participates in the reset decision making process with other vendors and merchandisers.
  • Establishes, controls, and implements retail execution plan methods and procedures to improve overall project effectiveness.
  • Guides the CA in the collection of raw data from the customer and cleanses as necessary to ensure accuracy prior to conducting any analysis or forming recommendations.
  • Maintains schematic archives with accurate data for all required store combinations.
  • Reports changes implemented including physical space gains / losses by brewer / brand.
  • Measures schematics, pre & post-implementation.
  • Develop relationships with key personnel at all levels and departments with wholesalers and field sales who service these National Accounts.

Participates in a wide variety of ad-hoc analytical projects.

  • As directed by Director or Sales Lead, prepares category reviews or conducts analysis as a project lead. Extracts the requested and required raw data from retailer or Constellation systems as necessary including retailer proprietary POS, loyalty, or primary research systems and studies and Constellation syndicated data systems.
  • Proactively identifies business growth opportunities and develops important category insights, solutions, and presentations for assigned customer(s).
  • Attend and participate in business planning meetings.
  • Provides input into assigned customers Annual Business Plan as well as the Joint Business Planning process.
  • Seeks clarification or understanding as necessary.
  • Updates scorecards for assigned customer(s) utilizing Constellation's standardized format.
  • Manages and tracks progress across all initiatives, summarizes and regularly reports on outcomes to the appropriate personnel.
  • Knowledge in :

  • Moves beyond analyzing factual data independently by grasping a conceptual understanding of a wide range of information. Screens out irrelevant or vague information, questions the limits or quality of data, and integrates diverse themes or lines of reasoning to generate new insights or levels of understanding for the issue at hand.
  • Expertly able to manipulate space management software to produce, organize, and present detailed or complex information in the most effective manner that expresses concepts and recommendations in a clear, direct, and concise message. Notices when raw data appears wrong or incomplete and is able to question its accuracy. Digs for details, distinguishes between, and disposes of information that is suspect or not pertinent to a solution.
  • Extracts and uses data from secondary syndicated or primary retail systems. Comprehends what the measures imply and how they should be applied to a given situation. Clearly documents sources of data and organizes the information according the needs of the project.
  • Completes high volumes of work with little oversight, focusing time and effort on key tasks to bring projects to a successful resolution. Resilient, keeps a rapid pace by grouping related tasks for efficiency without sacrificing accuracy. Transitions quickly between tasks.
  • Responds positively to change. Embraces and commits, as a willing user, to new practices to complete responsibilities, solve problems, and accomplish goals.
  • Promotes cooperation and shared commitment to achieve goals and deliverables collectively as a team. Helps to remove barriers to team productivity and ultimately, team success.
  • Effectively defines projects' scope, their purpose and criteria for success. Clarifies all team member related roles and responsibilities, deliverables, milestone dates, the sequence of tasks, and limits for independent decision making.
  • Uses plain talk and the correct vocabulary, spelling, grammar, and punctuation to present information clearly, whether simple, complex, or technical in nature.
  • Anticipates potential challenges and makes recommendations based on input.
  • Minimum Qualifications :

  • 1+ years of space management experience.
  • Intermediate knowledge of JDA Blue Yonder or Apollo system usage and output, including the application of measures contained within.
  • Ability to build strong relationships, initiate action and adjust to change are key attributes of this role
  • Proficient in the use of all category management and space planning software, concepts, analytical techniques; have a thorough understanding of syndicated data.
  • Strong communication skills and ability to influence at all levels of the organization
  • Average understanding of a variety of system output and application of measures contained within. These include the following :
  • Circana, Nielsen, or Numerator syndicated and panel data
  • Retailer loyalty data
  • Above average user of Microsoft Excel, Word, and PowerPoint. PowerBI a plus.
  • Ability to travel by car or plane approximately 40%
  • Preferred Qualifications :

  • Bachelor's degree is preferred
  • Beer or Wine industry experience preferred
  • 1+ years of space management experience.
  • 1+ years of direct sales, merchandising, distributor or retail store management experience.
  • 1+ years of category management, consumer or shopper insights, or research experience which included the management of sub-categories or segments of a category.
  • Above average understanding of a variety of system output and application of measures contained within Circana, Nielsen, or Numerator syndicated and panel data and retailer loyalty data.
  • Intermediate user of Microsoft Excel, Word, and PowerPoint. Power BI a plus.
  • Experience with JDA Space Planning Software a plus
  • Physical Requirements / Work Environment :

  • Must be at least 21 years of age. Must be able to sit and / or stand for long periods of time and work on a computer for extended periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Must be able to stand, walk, sit
  • Must be able to move up to 55 lbs
  • Use hands to handle or feel; reach with hands and arms
  • Climb or balance stairs / ladders
  • Stoop, kneel, crouch or crawl; talk and hear
  • Must have close vision, distant vision, and ability to adjust focus, peripheral vision
  • Must be able to stand for extended periods of time
  • Must have a valid driver's license and be able to drive a car and travel via plan / train as needed
  • Location : San Antonio, Texas

    Additional Locations : Austin, Texas, Dallas, Texas, Fort Worth, Texas

    Job Type : Full time

    Job Area : Sales Support

    The salary range for this role is : $94,400.00 - $144,600.00

    This is the lowest to highest salary we in good faith

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    Category Manager • Dallas, TX, US

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