Site Merchandising Manager

Brochu Walker is currently looking for a Site Merchandising Manager

Brochu Walker is a 'Conscious Luxury' lifestyle brand that encourages women to express their hearts and desires beyond fashion. Its understated, rich nature is the ultimate luxury and its attention to detail is thoughtful, deliberate and discreet. We place value on quality over quantity, always maintaining an effortless point-of-view that is defined by a less is always more mindset and which gives way to refined pieces that are personal, yet have a definitive character.

Overview :

Brochu Walker is seeking a highly motivated and detail-oriented Site Merchandising Manager to support and enhance our digital commerce experience. This role will play a key part in executing our online sales strategy, ensuring a seamless customer journey. The Site Merchandising Manager will be responsible for managing product uploads, optimizing site merchandising, monitoring online performance, and supporting digital marketing initiatives.

Los Angeles, CA (Hybrid — 3 days per week in office)

Full-Time | Salary : $105,000 – $115,000 per year

Reports to : Chief Marketing Officer

Responsibilities :

• Develop & optimize overall site experience.
• Partner with marketing and merchandising to conduct site analysis and create strategy to streamline and enhance site experience through asset planning, mapping and prioritization.
• Oversee the end-to-end process of all product uploads, including product descriptions, pricing, categorization, and image optimization to maintain a best in class site experience.
• Serve as a key contributor to regular site updates and new launches.
• Execute on site merchandising driven by data, assortment information, aesthetic and customer mindset.
• Track and report key performance metrics such as conversion rates, site traffic, and customer engagement.
• Collaborate with the marketing and merchandising teams to ensure the website reflects the brand's vision and seasonal collections.
• Conduct regular site audits to ensure functionality, accuracy, and optimal performance.
• Ensure all business partners are clear on all site launch dates and details – and communicate with cross-functional teams, regularly. Understand site calendar and deliverables.
• Collaborate with team on site presentation strategy across categories to ensure categorization, sequencing, copy, imagery and cross-selling are optimal and customer facing.
• Oversee on-site content placement (banners, landing pages, navigation, cross-sells, and upsells) to align with key marketing campaigns and inventory priorities.
• Collaborate with design and development teams on QA for new pages, features, and creative assets.
• Identify opportunities to improve site search, filtering, and navigation based on analytics and customer insights.
• Maintain a deep understanding of seasonal assortment, customer mindset, and competitor positioning to inform strategy.

Key Attributes & Qualifications