Marketing Manager - Breast

The Position

Veracyte is seeking a Marketing Manager for the Prosigna Breast Cancer Assay, a genomic test designed to aid in treatment decisions for patients with breast cancer. The Marketing Manager will help drive global growth in Prosigna and the breast cancer product portfolio by developing a multi-channel marketing plan, creating messaging and collateral, and collaborating with field teams to enable sales growth.

The ideal candidate will have experience with product marketing and brand development, gathering voice of customer feedback, product positioning, and digital marketing strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Execute marketing operations for all aspects of the marketing function
• Lead the development of global and US-specific marketing materials
• Lead and support the development of content for digital marketing activities, including the website and social media, in collaboration with the corporate marketing team
• Lead conference planning and execution in collaboration with the corporate marketing team
• Budget management

Closely partner with sales to :

Execute assigned aspects of the ongoing commercial initiatives to drive significant revenue growth.

Conduct qualitative and quantitative voice of customer research, market assessment, and competitive analysis as necessary to support product sales growth and product improvement.

Build relationships with key physicians to build domain expertise and strategic insights.

Who You Are

You are a highly motivated, results-driven individual with entrepreneurial drive and a track record of success in marketing. You have a deep sense of accountability and desire to own the product, from crafting the strategy to executing the tactics.

Additional Qualifications Include

Location : This role can be remote in the US. Minimum of 25% travel is expected. Travel to the San Diego, San Francisco and European home offices along with US and EU customer visits and conference attendance is expected.

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The final salary offered to a successful candidate will be dependent on several factors that may include the type and length of experience within the job, the industry, education, etc. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses / incentives and restricted stock units. Veracyte is a multi-state employer, and this salary range may not reflect positions that work in other states.

What We Can Offer You

Veracyte is a growing company that offers significant career opportunities for curious, driven, patient-oriented individuals who aspire to help build a great company. We offer competitive compensation and benefits, and are committed to fostering an inclusive workforce where diverse backgrounds are represented, engaged, and empowered to drive innovative ideas and decisions. We are recognized as a 2024 Certified Great Place to Work in both the US and Israel.

About Veracyte

Veracyte (Nasdaq : VCYT) is a global genomic diagnostics company that improves patient care by providing answers to clinical questions, informing diagnosis and treatment decisions throughout the patient journey in cancer and other diseases. The companys growing menu of genomic tests enables patients to avoid risky, costly diagnostic procedures and quicken time to appropriate treatment. The companys tests in lung cancer, prostate cancer, breast cancer, thyroid cancer, bladder cancer and idiopathic pulmonary fibrosis are available to patients, and its lymphoma subtyping and renal cancer tests are in development. Veracyte is based in South San Francisco, California. For more information, please visit www.veracyte.com and follow the company on X (formerly Twitter).

Veracyte, Inc. is an Equal Opportunity Employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability status. Veracyte participates in E-Verify in the United States. View our CCPA Disclosure Notice.

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