ChargePoint is hiring : Content Marketing Specialist in Germantown

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With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE : CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.

Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market. At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us. Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.

Note : The following sections describe the role and requirements for this position and highlight ChargePoint’s commitment to equal opportunity employment.

Reports To Senior Director, Global Growth Marketing, EU

What You Will Be Doing We are seeking a driven content specialist to produce, test, and generate demand generation content. You will collaborate with marketers to inform content strategy and ensure information accuracy. The ideal candidate is data-driven, innovative, and thrives in a fast-paced environment. You excel at managing multiple projects, have a can-do attitude, and are eager to gain expertise in digital marketing.

What You Will Bring to ChargePoint Develop and manage a content roadmap and global calendar aligned with campaigns and product launches

Produce engaging content across various formats (website, ads, video, email, social media, etc.), experimenting with new formats to reach our target audience

Ensure steady content delivery across the funnel to engage target audiences effectively

Use generative AI tools to streamline content creation, enhance personalisation, and scale marketing efforts

Assess content performance metrics for continuous optimisation and data-driven decisions

Oversee the full content life cycle : ideate, write, edit, and publish engaging content

Align content with brand voice and guidelines

Collaborate with internal stakeholders to ensure content meets audience needs and supports strategic aims

Monitor and analyse content performance, using data to refine future content strategies

Embrace feedback constructively for professional growth

Manage the content calendar and blog

Edit, proofread, and improve content

Stay updated on content trends and best practices

Requirements 3-5 years of content marketing experience

Basic video and image editing skills

Experience with generative AI tools for content creation and management

Strong oral and written communication skills – German and English are a must

Exceptional writing and storytelling skills, with the ability to distil complex concepts into engaging narratives

Knowledge of SEO, marketing automation platforms, and analytics tools

Strong project management and collaboration skills

A desire to learn, take ownership, and contribute to the team

Location Germany (hybrid / remote)

We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

If there is a match between your experiences / skills and the Company needs, we will contact you directly.

ChargePoint is an equal opportunity employer.

Applicants only - Recruiting agencies do not contact.

Seniority level Associate

Employment type Full-time

Job function Marketing and Sales

Industries : Electrical Equipment Manufacturing

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