PR and Influencer Manager, Americas Job at Sonos Inc in Richmond

Overview

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.

This role can be done from home

Building the world's leading sound experience starts with the experience we provide for our people. That’s why we’ve been distributed from the start : initially between offices in Boston & Santa Barbara, and now with additional offices around the globe. This role can be done from any of our offices across the United States remotely from home. It’s about impact, not location.

As the Americas PR and Influencer Manager, your primary goal is to drive the Earned function across the Americas region—spanning the United States, Canada, and Latin America. You will be responsible for building and executing PR and influencer strategies that strengthen Sonos' reputation, grow cultural relevance, and drive brand heat.

This includes localizing global strategies for cultural resonance, activating impactful product and feature launches (NPIs / NFIs), sustaining conversation through evergreen storytelling, and shaping Sonos' presence across consumer tech, lifestyle, business, and trade media.

You will work directly with agencies in the US and Canada, and in Latin America you will collaborate closely with the Marketing Manager, LATAM, and distributor partners / agencies to align strategies, provide toolkits, and ensure execution reflects Sonos' standards.

Your success will be measured by your ability to deliver innovative earned and influencer programs that support Sonos' business goals and consistently meet agreed-upon marketing KPIs.

What You'll Do

• Elevate brand heat and cultural relevance through earned-first storytelling, PR campaigns, and influencer / creator activations.
• Lead the development and execution of an integrated earned and influencer strategy for the Americas, inclusive of :
• Localizing global initiatives to fit market context and culture.
• Launching NPIs / NFIs with impact, adapting global press materials and messaging as needed.
• Driving local initiatives that support regional business and marketing priorities.
• Run an efficient always-on press office—involving product seeding, seasonal / cultural PR moments, and signature story placements.
• Manage influencer and creator programs—from ongoing relationship building to campaign collaborations that amplify Sonos in music, culture, and technology.
• Partner with the LATAM Marketing Manager and distributor agencies to align on priorities, provide strategic guidance, and ensure PR and influencer activity delivers against Sonos' brand and business goals.
• Lead media and influencer events, tailoring for cultural fit while leveraging global toolkits. Oversee logistics including spokesperson prep, supplier management, guest list curation, and agency coordination.
• Cultivate strong relationships with media, influencers, and cultural stakeholders across the Americas to maximize earned opportunities.
• Optimize agency and vendor mix, ensuring resourcing is efficient and fit for purpose across the region.
• Manage the regional budget—allocating resources effectively and tracking spend against plan.
• Track, measure, and report results, working with global teams to demonstrate clear ROI and apply learnings.
• Stay ahead of media, cultural, and industry trends, making proactive recommendations to keep Sonos culturally relevant.

What You'll Need

Basic Qualifications

Preferred Qualifications

Research shows that some candidates may not apply for roles if they don't meet all the criteria. If you don't have 100% of the skills listed, we strongly encourage you to apply if interested.

Visa Sponsorship : Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future.

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Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.

Compensation and Benefits

The base pay range for this role is based on geographic location and ranges from $124,000 to $154,900. The specific pay offered will depend on the candidate's geographic location, as well as qualifications and experience. We apply geographic pay differentials based on the cost of labor in the market. Your recruiter can provide more details about the specific salary range for your location during the hiring process.

Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.

We also offer a comprehensive benefits program with choice and flexibility to support health, wealth, and well-being. Regular full-time employees in the US are eligible for benefits on day one, including :

Note : No amount of pay is considered wages or compensation until earned and determinable. Bonus, benefits, or any other compensation remain at the Company's discretion.

Notice to U.S. Job Applicants : Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. We are committed to providing reasonable accommodations to individuals with disabilities. If you need an accommodation, please email accommodations@sonos.com with your request.

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