Vice President of Marketing (Charlotte)

Company Summary :

A fast-growing, international organization delivering premium experiences across sports, entertainment, and hospitality. With a strong global footprint and a reputation for innovation, the company is focused on expanding its brand presence and customer engagement through strategic partnerships and data-driven marketing.

The Vice President of Marketing will be responsible for :

Setting and executing the global marketing vision as part of the executive leadership team

Driving brand growth, audience engagement, and revenue through integrated, data-driven campaigns

Overseeing multi-year marketing plans, market expansion, and product positioning

Aligning marketing efforts with commercial KPIs and cross-functional teams including Sales, Product, and Partnerships

Leading performance marketing, analytics, and adoption of advanced technologies like AI personalization and automation

Serving as brand steward, evolving identity and content strategy to reflect premium positioning

The Vice President of Marketing should have the following qualifications :

15+ years of progressive marketing leadership, ideally in sports, hospitality, or entertainment

Proven success in global campaign strategy and revenue-driving marketing initiatives

Expertise in digital strategy, performance marketing, data analytics, and omnichannel execution

Strong executive presence with the ability to influence at the C-suite level

International experience and cultural fluency

Exceptional leadership and communication skills

Benefits / Perks :

Executive role in a fast-scaling international business

Direct impact on company-wide strategy

Entrepreneurial culture focused on creativity, ownership, and results

Access to iconic global events

If you are interested in learning more about this opportunity or would like to explore how your background aligns, please reach out for a conversation.