Digital Media Specialist Job at American Software in Atlanta

About the Company :

Accelerating the digital sustainable supply chain, Logility helps companies seize new opportunities, sense and respond to changing market dynamics, and more profitably manage their complex global businesses. The Logility Digital Supply Chain Platform leverages an innovative blend of artificial intelligence (AI) and advanced analytics to automate planning, accelerate cycle times, increase precision, improve operating performance, break down business silos and deliver greater visibility. Logility’s SaaS-based platform transforms sales and operations planning (SandOP) and integrated business planning (IBP) processes; demand, inventory, and replenishment planning; global sourcing; quality and compliance management; product life cycle management; supply and inventory optimization; manufacturing planning and scheduling; retail merchandise planning, assortment, and allocation. Logility clients include Big Lots, Husqvarna Group, Parker Hannifin, Sonoco Products, and Red Wing Shoe Company. To learn how Logility can help you make smarter decisions faster, visit www.logility.com .

Responsibilities :

Our Digital Media Specialist role is responsible for managing the development of externally facing marketing content. To be effective, they will need to interpret messaging briefs and inputs from marketing stakeholders, and ensure messaging frameworks, differentiators and buyer personas are accurately showcased. Through this work, they play a crucial role in the representation and voice of Logility’s brand to the market.

This role will supportbrand awareness campaigns andexecute account based marketing programsin paid and organic channels.Their responsibilities will include but will not be limited to :

Organic Social :

• Create compelling, brand-aligned content for social media platforms, including copy, images, videos, and newsletters.
• Manage the social media content calendar and schedule posts using social media management tools, maintain and update Logility’s LinkedIn profile, and empower internal team members to promote the brand through prewritten posts and custom graphics.
• Monitor and engage with followers across platforms by responding to comments, mentions, and messages, while fostering a positive online community and driving strategies to increase engagement and brand visibility.
• Track, analyze, and report on organic social media performance metrics, conduct A / B testing, and apply insights to continuously refine strategies and improve campaign effectiveness.
• Collaborate with marketing and other departments to align social media efforts with broader campaigns, stay current on emerging trends and platform features, and lead training and execution on the social media management platform to ensure best practices are followed.

Paid Social / ABM :

Required Qualifications :

Preferred Qualifications :

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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