Digital Marketing Specialist

Job Description

Job Description

Job Title : Digital Marketing Specialist

Location : Simpsonville, SC

Reports to : Digital Marketing Manager

Employment Type : Full-time

Seniority Level : Mid-Level

Industry : Manufacturing | Mechanical Power Transmission Components | Engineering Services

Job Function : Marketing | Communications

Job Summary : Support the digital marketing strategy and execution for Dodge® Industrial, with a focus on driving online presence, customer engagement, and lead generation while strengthening the brand and boosting sales. As a data-driven marketer with strong technical and analytical skills, you will execute a wide range of digital initiatives, including SEO, AEO, paid media, social media, email, and marketing automation. Your primary goal will be to develop and implement comprehensive strategies that improve visibility, capture demand, and increase conversions through digital channels.

Key Responsibilities :

• Develop and execute comprehensive digital marketing strategies to strengthen Dodge’s presence across digital channels.
• Work with Communications to develop, manage, and execute messaging for product and industry-focused campaigns.
• Support website & CMS strategy and execution : content updates, landing page optimization, conversion path management, analytics, search engine optimization. (SEO), and answer engine optimization (AEO).
• Plan, execute, and optimize paid search and paid social campaigns, including performance tracking.
• Support paid digital advertising campaigns (PPC, display, social) across multiple platforms.
• Execute social media strategy and content creation to grow awareness and engagement.
• Create, manage, and optimize email marketing campaigns and Hubspot automation workflows, including lead scoring and CRM integration to ensure clean marketing-to-sales handoff.
• Define KPIs, ROI, and campaign performance while building dashboards for CRO insights and GA4 / CRM / Power BI reporting. Monitor and analyze marketing metrics to prepare comprehensive performance reports.
• Support digital promotion for tradeshows and key events and initiatives through email, social and paid media.

Required Qualifications :

Physical Demands :

Why Join Us?

RBC Bearings is an Equal Opportunity Employer, including disability and protected veteran status.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.