Influencer Marketing Manager Job at MaryRuth's in Richmond

Overview

The Influencer Marketing Manager will own the strategy, execution, and optimization of MaryRuth’s Influencer and Brand Ambassador programs. This role is responsible for leading a team of four coordinators / associates, building and nurturing strong influencer relationships, and ensuring campaigns deliver measurable ROI. The ideal candidate combines creativity, data-driven decision making, and strong leadership skills to scale influencer partnerships across Instagram, TikTok, YouTube, and emerging platforms. This is a full-time (40 hr / wk), salaried, exempt, remote position.

Responsibilities

• Own the strategy, execution, and optimization of MaryRuth’s Influencer and Brand Ambassador programs.
• Manage and mentor a team of coordinators / associates, ensuring flawless execution of campaigns and partnerships.
• Cultivate and maintain strong relationships with influencers, creators, and talent managers, delivering white-glove communication and service.
• Identify, recruit, and negotiate with new influencer partners across Instagram, TikTok, YouTube, and emerging platforms.
• Develop monthly and quarterly social marketing strategies informed by performance data, aligning influencer activities with product launches, seasonal campaigns, Prime Day, BFCM, and other marketing initiatives.
• Oversee contract negotiations, influencer agreements, and invoice processing to ensure compliance, accuracy, and timely payments.
• Monitor campaign performance, track key KPIs (ROI, profitability, engagement, conversions), and provide regular reporting to leadership.
• Collaborate cross-functionally with E-commerce, Paid Media, PR, and Creative teams to ensure influencer content aligns with brand voice and drives measurable results.
• Manage program budgets and ensure cost-effective campaign execution.
• Stay ahead of industry trends, platform updates, and competitor activity to continuously innovate the influencer strategy.

Qualifications

Skills & Tools

Physical Requirements

Benefits Summary

Company Culture and Equal Opportunity

MaryRuth’s is an Equal Opportunity Employer (EOE). We celebrate inclusion and are committed to equal opportunity employment. Qualified applicants are considered for employment without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, hair texture and hairstyles, pregnancy, childbirth (or related medical conditions, including but not limited to lactation), physical disability, mental and / or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition, genetic information, or sexual orientation in accordance with applicable federal, state, and local laws.

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