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Social Media / Influencer Marketing Manager Job at Sesh Products in City of Roch

Social Media / Influencer Marketing Manager Job at Sesh Products in City of Roch

MediabistroCity of Rochester, NY, United States
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Social Media / Influencer Marketing Manager

Sesh is one of the fastest-growing nicotine brands in North America. We’re building a premium, science-backed brand that is changing the way people think about nicotine. As we scale nationally, trade marketing is a critical driver of growth — making sure our brand shows up in retail with excellence, speed, consistency, and impact.

About the Role

We’re seeking a motivated Influencer / Creator Manager to grow Sesh’s creator program - our ambassador and affiliate network showcasing the diverse community choosing Sesh. This role centers on building relationships with Instagram, X, and YouTube creators, executing high-impact campaigns, and engaging directly with our online community to drive brand awareness and growth. You’ll work closely with our Director of Content, manage day-to-day partnerships, and play a key role in how Sesh+ shows up online.

Role Descriptions

Influencer & Creator Management

  • Source, establish, and nurture relationships with creators at all levels to build authentic brand love
  • Design and execute influencer, paid, and affiliate campaigns that align with brand objectives - maximizing reach, authenticity, and engagement
  • Negotiate contracts, budgets, and deliverables with influencers, ensuring mutually beneficial terms and compliance with brand / legal guidelines
  • Collaborate with influencers and affiliates to develop content that resonates with our target audience and drives brand adoption
  • Strategically seed products to creators to generate organic buzz and authentic content
  • Lead ongoing influencer community management to foster long-term engagement and loyalty
  • Monitor, analyze, and report on campaign performance using tools like Upfluence and other analytics platforms
  • Stay up-to-date on industry trends, platform updates, and emerging creators to keep Sesh+ ahead of the curve

Social Media & Community Engagement

  • Engage with our community daily by commenting, liking, and responding to DMs across all social channels
  • Support day-to-day posting, scheduling, and platform management
  • Track and surface community insights, trends, and feedback to help guide brand voice and content direction
  • Help spark and shape conversations that strengthen Sesh+’s presence online

    • Qualifications

  • 2-3 years of experience in influencer marketing, affiliate / ambassador program management, or social media community management
  • Strong understanding of social platforms (Instagram, TikTok, YouTube, X / Twitter) and influencer / affiliate tools (Upfluence)
  • Excellent communication and relationship-building skills; comfortable managing multiple creators at once
  • Organized, detail-oriented, and able to balance day-to-day operations with strategic growth
  • Comfortable working in a regulated industry (nicotine / harm reduction) and excited about Sesh’s mission

    • What We Offer

  • Impact : Be part of a movement creating meaningful change in a stagnant, Big Tobacco - dominated industry
  • Growth : Work directly under senior leadership in a role with clear upward mobility
  • Flexibility : Fully remote work with preference for Austin-based candidates
  • Culture : A small but driven team that values independence, creativity, and authenticity
  • Mission : Help redefine nicotine consumption and contribute to a smoke-free future

    • #J-18808-Ljbffr

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    Social Media Marketing Manager • City of Rochester, NY, United States

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