Affordable Luxury Group is hiring : VP of Brand Marketing Creative in New York

Company Description :

Established in 2014, Affordable Luxury Group is a leading global handbag company, home to a portfolio of beloved and admired brands : ???? ???? ???? ???? ???? and American Leather Co.

Our strength lies in the unique DNA and foundation of each brand, and the passion of our people to continue building them responsibly.

Affordable Luxury Group prioritizes responsible & ethical sourcing, using environmentally friendly materials and processes. Our brands are proud members of the Leather Working Group, which ensures that the materials being sourced meet the highest environmental standards.

With hard work comes recognition; in 2018, 2019, 2020, 2022, and 2024 the Company landed on the prestigious Inc. 5000 list of America’s Fastest Growing Private Companies.

About The Role :

We’re looking for a dynamic, forward-thinking VP of Brand Marketing Creative to lead the creative marketing vision of our brand. This role is a hybrid of brand stewardship and performance-driven marketing – equal parts creative storyteller, digital strategist, and inspiring leader.

You’ll own how our brand shows up in the world – visually, emotionally, and commercially. If you’re someone who can concept a shoot and break down ROAS, this is the role for you.

This role is Hybrid and requires 3 days in the office (Tuesday, Wednesday, Thursday), based conveniently in Midtown near the Empire State Building.

Key Responsibilities :

Creative & Brand Leadership

Define and lead creative direction for all branded content and campaigns across digital, print, retail, and social

Oversee all brand storytelling, visual identity, and copy tone to ensure consistent expression of our DNA

Drive ideation and execution of seasonal campaigns, photoshoots, and product storytelling

Lead internal and external creative teams (including freelancers and agencies) to bring campaign visions to life

Stay ahead of cultural and design trends to keep our brands fresh, modern, and relevant

Marketing Strategy & Growth

Develop and execute 360° marketing strategies across digital, social, influencer, email, PR, events, and retail

Manage and optimize digital marketing efforts (SEO, paid media, CRM, influencer programs, etc.)

Guide strategic segmentation, customer journey mapping, and performance marketing optimization

Collaborate with Sales, Product Development, and Design to align go-to-market strategy

Team & Agency Management

Lead and inspire a team of marketing and creative professionals across disciplines

Manage relationships with external media, digital, and creative agencies to ensure efficiency and excellence

Monitor and report on key performance metrics across brand awareness, engagement, and revenue

Set and manage budgets across marketing and creative initiatives

What We’re Looking For :

5–10 years of experience in senior creative or marketing roles, ideally in fashion, beauty, or lifestyle brands

Proven experience leading both brand storytelling and digital performance campaigns

Strong eye for design and storytelling, with experience directing shoots and campaign execution

Proficiency with digital platforms (Meta, Google, Klaviyo, Shopify, etc.) and marketing analytics

Experience scaling a DTC business and working cross-functionally with product and sales

Creative thinker with strong strategic, analytical, and communication skills

Team player with a collaborative spirit, who thrives in a fast-paced, growing environment

A passion for women’s fashion and accessories – and the ability to connect with the customer emotionally and visually

What We Offer

Health, dental, and vision benefits

Paid parental leave

401(k)

A strong team culture that fosters ongoing growth opportunities

A stable, growing family-owned company that looks after its employees

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