Dunham's Sports is hiring : Social Media Marketing Specialist in Troy

Dunham's Sports - a Midwest specialty sporting goods retailer has an immediate opening for a full-time Social Media Specialist to join our Marketing team at our corporate headquarters in Troy, MI.

This is a full-time position. (Not Remote or Hybrid)

The ideal candidate must be able to execute and develop Social Media Strategies & Create omnichannel Content.

Key Responsibilities :

Develop Social Strategy under guidance from Management

Collaborate with the merchandising group in developing & executing social strategy

Anchor strategy to Dunhams core business and include all major categories

Create and publish daily content to be leveraged across marketing channels

Develop Social Media analytics and reporting framework with monthly reporting using the key metrics of audience growth, engagement, web traffic

Grow Instagram and Facebook audiences to start

Explore opportunities for Twitter, YouTube, LinkedIn and other social platforms and make recommendations on how Dunhams can leverage each

Manage paid Social Media Advertising, particularly Facebook, continuing to grow this channel in the key metrics of clicks and sales

Identify opportunities to leverage user-generated content, moderate UGC content

Create a plan for testing & managing the use of Social Influences

Social listening and tracking to identify trends and adjust execution if needed sporting goods retailers, other retail leaders, brand leaders

Candidate Experience :

Possess a comprehensive understanding of various social media platforms, particularly Facebook & Instagram

Experience building and executing a social media strategy, including competitive research, benchmarking, messaging and audience identification

Experience creating and managing editorial & content calendars

Experience creating and managing an influencer network with experience using 1 or more social influencer platforms

Experience using social analytics tools

Experience with photography and videography, including storyboarding, producing and editing for use in social media

Experience executing and reporting on social media ads

Experience creating content leveraged across all digital channels

5+ years of experience

Agency experience is preferred

Benefits Medical, prescription, dental, and vision insurance

Short and long-term disability insurance and Employer-provided life insurance

401(k) savings plan

Paid vacation, PTO and Paid holidays

Merchandise discounts at any of our stores

Seniority level Associate

Employment type Full-time

Job function Marketing

Industries Retail

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