Sr Marketing Manager

Senior Marketing Manager

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

The Senior Marketing Manager will lead the development and execution of marketing strategies for the Dental, Vision, and Voluntary (DVV) benefits portfolio.

This role will support both strategic planning and hands-on project execution to drive awareness, engagement, and growth across multiple market segments, including small group, middle market, and national accounts.

The ideal candidate will be a collaborative marketer with a strong understanding of the healthcare benefits landscape and experience managing cross-functional initiatives. This role requires a balance of strategic thinking and tactical execution, with a focus on content development, project management, and stakeholder alignment.

Key Responsibilities

Strategic Planning & Leadership

• Contribute to annual marketing planning and roadmap development for DVV.
• Support the creation and refinement of go-to-market strategies and value propositions.
• Participate in leadership check-ins and cross-functional alignment meetings.
• Leverage market research and competitive insights to inform strategy and messaging.

Marketing Execution & Content Development

Project & Operations Management

Required Qualifications

Preferred Qualifications

Education

Pay Range

The typical pay range for this role is : $67,900.00 - $199,144.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include :