VP, B2B Marketing Data Science

Vice President, B2B Marketing Data Science

Dow Jones has been finding new ways to bring information to the world's top business entities since 1882. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch, and Financial News. This longevity and success is due to a relentless pursuit of accuracy, depth, and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism, and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

About Our Organization : Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile, and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS, and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq : NWS, NWSA; ASX : NWS, NWSLV).

About the Role : Reporting to the Senior Vice President of Marketing Data Science & Technology, this role will spearhead the development of marketing data science strategies for our B2B lines of businesses and products. This seasoned data science professional will establish these capabilities from the ground up for the B2B area. They will lead the development and implementation of foundational data-driven marketing & sales strategies in the B2B businesses, leveraging data science and AI.

Responsibilities :

• Data-driven Marketing Strategies : Utilize advanced analytics techniques to analyze large volumes of customer data, including industry information, transactional data, and competitive insights. Derive actionable insights to execute strategies that drive customer growth and revenue across channels and across the buying lifecycle.
• Marketing Measurement & Attribution : Measuring impact of marketing and sales activities. Multi-touch attribution to understand which channels and touchpoints drive conversions.
• Segmentation and Targeting : Identifying high value prospects by analyzing firmographics, behavior, and transaction history.
• Lead Generation & Optimization : Development of ML models to assign lead scores based on past conversions and engagement patterns and help identify new leads. Develop whitespac