Lead Generation Specialist (Doral)

Lead Generation Specialist

Location : Doral (Hybrid)

Salary : $70k - $90k / yr

Type : Full-Time

Overview :

The Lead Generation Specialist will be responsible for launching, optimizing, and scaling paid media campaigns across platforms like Meta and Google Ads.

The role focuses heavily on compliance-driven verticals such as healthcare, insurance, or wellness, with a priority on lead generation. You will work closely with the creative and CRO teams to ensure performance optimization.

Responsibilities :

• Create and manage campaigns on Meta Ads, Google Ads, and TikTok (as applicable).
• Develop campaign structures that comply with HIPAA and internal legal requirements.
• Monitor performance metrics and optimize campaigns to maximize ROAS.
• Identify trends and apply insights for continuous improvement.
• Collaborate with designers and video editors to test creatives and ad copy.
• Troubleshoot disapproved ads and navigate platform policy limitations.
• Maintain the quality and the quantity of leads generated
• Setting up the call routing for phone leads
• Tracking lead quality and ongoing communication with contact center
• Monitoring KPIs closely to ensure lead costs within optimal range
• Expanding volume of inbound lead generation as needed
• Collaborating with contact center management

Qualifications :