Description
Job Duties :
Design, create, and produce visual assets within Hotel brand guidelines for the following : in-house collateral; printed brochures, fliers, cards, and branded materials; digital display banners, monthly e-blasts / newsletters and promotional online content; presentations and content for client partnerships.
Plan and execute marketing campaigns & strategies across multiple channels, including email, social media, website, and events with the goal of generating hotel bookings, building and increasing guest loyalty and increasing total revenue for the hotel & restaurant.
Create and maintain a social media content calendar, ensuring a consistent brand message across all channels.
Analyze data and metrics to measure the success of marketing efforts and identify areas for improvement.
Stay up-to-date with industry trends and advancements, recommending new and innovative ways to reach customers.
Collaborate with cross-functional teams, including sales and operations to create integrated campaigns.
Manage and maintain the hotel / restaurant's websites (and online listings), ensuring they are optimized for and provide accurate information and a positive user experience.
Ensure all marketing materials are on-brand, accurate, and compliant with relevant regulations (GDPR, etc).
Social Influencer lead management, active outreach, promotion and campaign development and main point of contact.
Plan and execute email marketing campaigns, including design, content creation, copywriting and data analysis.
Requirements :
5+ years of experience in brand and digital marketing
Excellent written and verbal communication skills
Strong project management and organizational skills
Familiarity with marketing analytics tools and techniques
Experience managing social media accounts and executing social media campaigns
Strong email design and content creation skills
Ability to work independently and as part of a team
Ability to work under tight deadlines and prioritize multiple projects
Schedule : 8 hour shift
Day shift
Holidays
Monday to Friday
Weekends as needed
Requirements
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe Premier Pro / Final Cut Pro
Fundamental underrating of HTML
Company Information
Join our Family
Surrounded by vibrant city and ocean vistas, Huntley Santa Monica Beach hotel is an icon. With a calm residential vibe, our luxury hotel in Santa Monica sits by the beach and blends breezy Southern California surroundings with modern décor and playful style. The Huntley Hotel offers easy access to Santa Monica's acclaimed beaches, The Santa Monica Pier, and the Third Street Promenade. The hotel features 204 sophisticated rooms including 16 spacious suites designed by the innovative Thomas Schoos. Coveted amenities include rooftop dining at The Penthouse restaurant and lounge, 24-hour concierge service, and a modern fitness center. We are also a preferred meeting and intimate wedding destination with venues overlooking the brilliant oceanfront.
Content Marketing Specialist • Santa Monica, CA, United States