Performance Marketing Manager, Paid Social

Performance Marketing Manager, Paid Social

Reporting to the Head of Growth Marketing, the Performance Marketing Manager, Paid Social will own paid social media management end-to-end while leading creative and landing page strategy for both paid social and emerging channels. This role is responsible for efficiently scaling paid social, driving trial and subscription growth, and building a structured testing engine across ads and landing pages.

What you'll be doing

Manage and scale paid social campaigns across Meta, LinkedIn, Reddit, and other platforms to hit LTV : CAC targets.

Own the creative and landing page testing roadmap, collaborating cross-functionally to design structured experiments to optimize hooks, formats, messaging, and on-site experiences.

Program manage ad production : brief and collaborate with design, manage UGC / creator pipelines, and ensure insights are translated into new assets.

Lead performance analysis for paid social and new channels, surfacing actionable insights to guide media, creative, and landing page optimizations.

Research, test, and scale emerging paid channels to unlock incremental growth.

Stay ahead of platform updates, creative trends, and audience behaviors to keep Beautiful.ai's acquisition strategy competitive.

What we expect from you

3-4+ years of hands-on paid social media management experience in B2C or SaaS environments.

Proven track record managing ~$200K+ / mo budgets across multiple social platforms.

Deep experience with creative and landing page strategy and testing.

Experience leading UGC content development : briefing creators, sourcing talent, and scaling authentic performance-driven content.

Demonstrated ability to collaborate cross-functionally with SEM, lifecycle, product marketing, and design teams to build cohesive user journeys.

Strong analytical skills; comfortable with GA4, Mode, Looker, Excel, or similar tools to interpret data and guide strategy.

Experience optimizing for downstream metrics (CAC, trial-to-sub conversion, LTV : CAC).

Located in or willing to overlap with the Pacific Time Zone (role is fully remote).

You're an ideal candidate if

You thrive at the intersection of media buying, creative strategy, and funnel optimization.

You're energized by building a scalable testing engine across ads and landing pages.

You're curious about what makes audiences click, convert, and subscribe, and you love experimenting to find out.

You're empathetic and collaborative, with a genuine desire to understand the user and the business.

You're innately curious and love asking "why" to uncover the root of performance trends

Benefits

Flexible Time-Off & Remote Work

Health Insurance

100% employer-paid Medical, Dental, and Vision coverage for employees; 6065% coverage for dependents.

Retirement Plan

Comprehensive 401(k) program.

Savings Accounts

Flexible Spending Account (FSA) and Health Savings Account (HSA) options available.

Equity Compensation

Competitive equity package with a 4-year vesting schedule.

Life, AD&D, and Disability Insurance

Coverage provided where applicable.

Parental Leave

Inclusive leave for birthing and non-birthing parents; policies vary by state.

Volunteer Time Off (VTO)

Paid day off to support a nonprofit or community cause.

Remote - USA Pay Range : $100,000$125,000 USD

Beautiful.ai is an equal opportunity employer and enthusiastically encourages people from a wide variety of backgrounds and experiences to apply. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), gender, national origin, citizenship, age, mental or physical disability, veteran status, marital status, sexual orientation or any other basis prohibited by law.

RECRUITMENT AGENCY POLICY

Beautiful.ai does not accept any agency resumes. Please do not forward resumes to our employees or email aliases. Beautiful.ai is not responsible for any fees related to unsolicited resumes.

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