Director, Brand Marketing (Capital One Auto)

Director, Brand Marketing (Capital One Auto)

Drive the Future of Auto Financing

Capital One Auto, a trusted industry leader committed to empowering customers with innovative financing solutions, is searching for a Director to lead Brand Strategy for the Auto business. In this role, you will lead the charge in defining and amplifying our brand’s presence, ensuring we remain the go-to choice for auto dealers and industry partners nationwide.

This is an opportunity to make a significant impact in a dynamic, fast-paced industry, crafting compelling brand narratives that resonate with customers and industry partners. If you thrive on strategy, creativity, and data-driven decision-making, and you’re ready to elevate a brand to new heights, this role is for you.

What You’ll Do

Develop & Execute Brand Strategy : Lead the brand vision, positioning, and messaging, ensuring alignment with business objectives and market opportunities.

Lead Integrated Marketing Campaigns : Oversee cross-channel campaigns that drive awareness, engagement, and customer acquisition across digital, traditional, and experiential touchpoints.

Strengthen Brand Identity : Ensure consistency in brand voice, visual identity, and storytelling across all customer and partner touchpoints.

Drive Thought Leadership & Market Influence : Position the company as an industry innovator through content, public relations, and executive visibility strategies.

Enhance Customer Experience : Collaborate with product, sales, and customer service teams to ensure the brand experience is seamless, engaging, and customer-focussed.

Leverage Data & Insights : Use analytics and customer insights to inform marketing strategies, optimize performance, and measure brand health.

A high level of adaptability and resilience, with the ability to manage shifting priorities and executive-level requests while maintaining strategic focus.

Lead & Inspire a High-Performing Team : Build, mentor, and manage a team of brand marketers.

What You Bring

The ideal Candidate will have :

Experience in brand marketing, with a proven track record in the financial services, fintech, auto, or business-facing industries.

A strong strategic mindset with the ability to translate business goals into impactful brand initiatives.

A high level of adaptability and resilience, with the ability to manage priorities and executive-level requests while maintaining strategic focus.

Expertise in multi-channel marketing—from digital, social, and content marketing to traditional and experiential activations.

A data-driven approach with experience leveraging analytics, customer insights, and market research to drive decisions.

Leadership skills that inspire—experience managing teams, fostering innovation, and collaborating cross-functionally at all levels.

Exceptional storytelling and communication skills, both written and verbal.

Experience working with internal creative teams and agencies to execute high-quality campaigns.

B2B marketing experience preferred, particularly in building brand equity and driving customer and partner engagement.

Basic Qualifications

Bachelor's Degree or military experience

At least 6 years of experience in Brand, Marketing, or Communications

At least 3 years of people management experience

Preferred Qualifications

Master’s degree in Marketing, Communications or Business

3+ years of experience in direct marketing and brand management in a Business to Business (B2B) environment

3+ years of work experience in financial services or auto industry

5+ years of people management experience

8+ years of experience in Brand, Marketing, or Communications

If you’re ready to define the future of brand marketing in auto finance, we want to hear from you. Apply today and drive change with us!

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Plano, TX : $181,800 - $207,500 for Director, Brand

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and / or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the

Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace.

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