Talent.com
Digital Marketing Manager

Digital Marketing Manager

HighLevelDallas, TX, US
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Digital Marketing Manager

We're looking for a Digital Marketing Manager who brings a mix of strategy, hands-on campaign execution, and marketing expertise. This role requires someone who understands the nuances of building marketing workflows, creating effective campaigns, and driving results across various channels.

  • You are highly organized, results-driven, and collaborative.
  • You have a strong ability to manage campaigns, workflows, and cross-functional communication.
  • Your marketing knowledge will play a key role in guiding the team to execute successful campaigns aligned with our business objectives.

What You'll Be Doing :

  • Strategize and Plan Campaigns : Develop, execute, and optimize multi-channel marketing campaigns to drive customer acquisition, retention, and engagement. Ensure that all campaigns going out the door have a real strategy in place.
  • Analyze and Optimize : Monitor key campaign metrics such as ROAS, CPA, and CTR, providing actionable insights to improve performance and ROI.
  • Workflow Development : Establish, manage, and refine marketing workflows that streamline campaign execution and enhance efficiency.
  • Collaboration : Work closely with cross-functional teams, including product, customer success, and sales, to align marketing strategies with overall business goals.
  • Content Oversight : Guide content creation to ensure consistent marketing best practices are being implemented.
  • Innovate and Lead : Stay updated on industry trends, emerging technologies, and marketing best practices to innovate and refine our strategies.
  • Performance Reporting : Prepare and present campaign performance reports, highlighting key successes and areas for improvement.
  • Customer-Centric Marketing : Serve as an advocate for our customers, ensuring marketing campaigns are relevant, engaging, and aligned with their needs.
  • What You'll Bring :

  • Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
  • 5+ years of experience in digital marketing, with a focus on campaign strategy, execution, and optimization.
  • Proven track record of managing and scaling successful marketing campaigns across Google Ads, Facebook Ads, email, and other digital channels.
  • Strong analytical skills and the ability to use data to inform decisions.
  • Proficiency in tools such as Google Analytics, marketing automation platforms, and project management software.
  • Exceptional organizational skills with a knack for managing multiple campaigns simultaneously.
  • Strategic thinker with a customer-first mentality.
  • Detail-oriented, creative, and adaptable in a fast-paced environment.
  • Collaborative leader with excellent communication and interpersonal skills.
  • The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.

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    Digital Marketing Manager • Dallas, TX, US

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