Field Marketing Specialist

Field Marketing Specialist

The Field Marketing Specialist is responsible for supporting the implementation of the business unit's Fuel & Merchandise Marketing strategy to attain key business objectives. The Field Marketing Analyst will work with the Field Marketing Manager, our Marketing & Merchandising Departments, both National and Regional level, in the development of localized marketing and advertising campaigns to support product promotions and overall store exposure. This role will also support the execution of the National and Regional sales plans with signage execution. The Field Marketing Specialist ensures sign packages align with store needs and assists with the organizational scale to common sign types. This role will also ensure operational execution of digital assets at site level.

Essential Functions :

Oversees and supports strategic decisions from the National and Regional level, as well as local. Ensure the sales plan and signage is executed at site level; aligning with site level needs. Assist our organization with scaling to common sign types. Assist National and Regional levels with planning and coordination of all printed and digital sign programming. Ensures operation of digital assists in stores and on forecourts Local Media relations (reactive) Planning and implementing local public relations campaigns (grand openings, post renovation campaigns) Localized Social Media marketing campaign needs. Managing the business unit marketing / advertising budget Conducting, summarizing, and presenting local market research Management of internal communications content Providing content for external digital channels when needed locally (web site, social media channels) Social investment program management Crisis communication planning and preparation Participation in communications network / weekly communications reporting Media Monitoring Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks; or participating in professional societies. Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.

Qualifications :

Bachelor's degree in communications, marketing, or related field preferred. Other combinations of job-related experience and education that meet the requirements may be substituted. Two or more years of experience working in marketing, merchandising and communication and / or related field required. Must be proficient in Microsoft Office Suite (Word / Excel / PowerPoint) and Adobe Creative Suite (Photoshop / InDesign / Illustrator) Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills. Proven success record with media relations / PR campaigns Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills. Excellent project management skills and ability to collaborate with other departments. Must be well organized and possess ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy. Track record of managing third-party relationships and / or direct reports. Customer focus : Identifies and understands customer needs and puts them first in all activities and efforts. Commercial mindset : Goes the extra mile to drive the commercial success of the company. Creative thinker who has proficient design and organizational skills May require up to 50% travel. Retail experience is preferred.

Physical Requirements :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Complete physical activity inventory of the position includes :

• Sit for long periods of time.
• Operate computer keyboard and mouse for data entry.
• View computer monitor
• Hear and speak via telephone.
• Reach forward and / or overhead
• Occasionally lift up to 20 pounds
• Occasionally lift and / or carry, up to 60 pounds from ground to waist level for up to 30 minutes of a workday. (I.e. to replenish fountain syrups).
• Occasionally lift and / or carry up 30 pounds from the ground to overhead up to 30 minutes a workday. (I.e. stocking / maintaining inventory levels; resets.)
• Occasionally lift and / or carry up to 40 pounds from the ground to waist up to 30 minutes a workday. (I.e. stocking / maintaining inventory levels; resets)
• Ability to push and pull with arms up to a force of 20 pounds. (i.e. utilizing a hand truck).
• Ability to climb a ladder to store or retrieve materials, place and / or replace signage.

Work Environment :

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Working conditions inventory of the position includes :

The above statements reflect the general qualifications / duties and / or responsibilities necessary to identify the job and are not necessarily intended to set forth all of the specific requirements of the job.