Gap Inc. Manager, Media Analytics

About the Role

The Manager of Media Analytics is responsible for the day-to-day management of digital advertising reporting, measurement and analyses to drive performance and optimization of our Paid Social and Video programs. Reporting into the Measurement & Interpretation team within Gap Inc.’s centralized Marketing Shared Services organization, you will collaborate closely with the Paid Social Activation Team and play a crucial role in defining measurement and analysis approaches to best support media channel management. This is a highly collaborative role responsible for partnering closely with Gap Inc.’s Media Agency and cross-functional teams to inform and help execute measurement and real-time optimizations of media spend for paid channels across BAU and promo periods.

What You'll Do

Execute and oversee day-to-day reporting, measurement, analysis, and optimization efforts for all Paid Social & Video marketing programs across Gap Inc’s portfolio of brands. Act as the primary liaison between Media Agency resources and Gap Inc.’s Measurement & Interpretation team, ensuring seamless communication and collaboration.

Provide actionable data to inform and evaluate full-funnel media strategies. Ensure that measurement frameworks adequately assess the brand and business value of all marketing tactics.

Enable and execute creation and implementation of standardized, repeatable frameworks for reporting, analyzing and tracking media performance through automated tooling. Understand data needs and deliver tailored reporting solutions, including visually appealing and easy-to-understand dashboards that effectively communicate key metrics and performance KPIs

Ensure the accuracy and integrity of data used in reporting and dashboards by implementing robust data validation and quality control processes.

Collaborate with the Media Agency and Channel Activation Team to create and manage detailed full funnel testing roadmaps for each channel.

Serve as a conduit for insights and learnings between Measurement & Interpretation, Marketing Operations, and Channel teams, ensuring seamless sharing of information.

Who You Are

5+ years of marketing experience with at least 3 years in paid media analytics. Proven track record of demonstrating collaborative leadership, team building, and managing individual contributors.

Expert level knowledge of paid social and video advertising platforms including Meta, Google / YouTube, Pinterest and TikTok.

Proficiency with data analysis and visualization tools (SQL, Adobe Analytics, Tableau, PowerBI).

Demonstrated expertise in creating, managing, and analyzing data using Excel tables, including advanced functions, pivot tables, and data visualization techniques to support reporting needs for various teams.

Experienced in measuring and optimizing real-time campaign and creative performance at a brand or agency level. Strong knowledge of media analytics and optimization best practices across channels and throughout the marketing funnel.

Experience working in a highly complex, matrixed organization with a proven track record of driving change through cross-functional collaboration.

Exceptional communication and interpersonal skills, with the ability to manage relationships effectively at all levels.

Possess an entrepreneurial mindset with the ability to navigate ambiguity, continuously improve ways of working, and infuse strategic thinking into your work.

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