Marketing Intelligence Analyst

Marketing Intelligence Analyst

The Marketing Intelligence Analyst is responsible for gathering and analyzing guest, competitor, and market data to support strategic decision-making. This role involves identifying relevant data sources, conducting financial, statistical, and qualitative analyses, and uncovering market opportunities to address business needs. The analyst will translate complex data into actionable insights and produce clear, effective market intelligence reports that guide marketing and business strategies.

Essential duties and responsibilities include the following. Other duties may be assigned :

• Assist in the development and execution of the post-campaign analysis and insights that provide direction for optimization on marketing spend and media mix
• Develop a picture of the companys competitiveness compared to other players in the market
• Conceptualize and run analysis that generates insights on customer behavior and customer needs to help further develop our service to the customer
• Create monitors and automated alerts for critical KPIs and OKRs
• Create automated marketing dashboards with key metrics and details for every market against business goals
• Collaborate with media and analytics teams to proactively create visualizations that answer questions and solve problems
• Build dashboards that enable deeper insight into Media trends
• Ideate, develop, and implement strategies to automate repetitive tasks and reporting
• Analyze web traffic and track digital marketing effectiveness
• Design, build and automate key business metrics into visualizations that tell a story
• Partner and work closely with leaders in Digital Marketing, Offline Advertising and Media Buying to integrate data that will capitalize on campaign and media performance
• Own campaign reporting via custom dashboards and visualizations
• Partner with IT teams to support the development and enhancement of Business Intelligence infrastructure that supports the Marketing Department
• Create interactive dashboards of demographic data in each of our markets
• Create and maintain dashboards for comparing customer segments
• Cross data analysis of consumer segments, web data and media trends
• Pull data from multiple sources to support statistical analyses
• Identify development needs in order to improve and streamline operations
• Aggregate and combine internal data with third-party consumer demographic data sets to develop customer profiles that will aid in marketing and targeting efficiencies
• Oversee data standards and implement proper documentation for all analytic and data pull processes within the Media & Analytics Team
• Create workflows and build data extracts that utilize a variety of data manipulation tools like Alteryx, Big Query, SQL or Python
• Able to influence cross-functional partners by leveraging data and insights

Qualifications :

Education / Experience : Bachelors degree (B.A. or B.S.) or equivalent from four-year college in Marketing, Business Administration, Statistics, or related field. 2-3 years of experience in marketing and data analytics. Some experience in strategy, competitive intelligence, or business analysis role supporting multiple stakeholders is preferred. Equivalent combination of education and experience will be considered.

Computer Skills : To perform this job successfully, an individual must have proficient knowledge and experience with Tableau and SQL. Big Query and Alteryx experience is preferred.

Certificates and Licenses : None required

Supervisory Responsibilities : This position will not have any supervisory responsibilities.

Position Hiring Range : The hiring pay range provides a guide for what we would reasonably pay for the position. Pay will be determined by several factors, including but not limited to : applicants education, relevant work experience, knowledge, skills and abilities, as well as internal equity and alignment with geographic market data. Living Spaces reserves the right to modify this pay range at any time. Pay is determined by various factors including market demand, applicable skills, work experience and education, location, company budget, and in-demand skill sets. Compensation : $68,640.00 - $91,620.00 Retail, Guest Services, and Distribution Center Team Members are eligible to receive team bonus based on meeting specific goals and KPIs.

Benefits Include :

Medical

Dental

Vision

401(k) (full and part time eligible)

Vacation

Sick Time

Flex Spending Account

Employee Assistance Program

Equal Opportunity Employer : It is our policy to abide by all federal, state, and local laws prohibiting employment discrimination based solely on a persons race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, physical disability, mental disability, age, military status, or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including but not limited to, cancer related or HIV / AIDS related), sexual orientation, or any other protected status except where a reasonable, bona fide occupational qualification exists.

E-Verify : Living Spaces participates in E-Verify. All newly-hired team members are queried through this electronic system established by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) to verify their identity and employment eligibility.