Senior Media Planner Job at ZipRecruiter in Arlington

Overview PLUS Communications is a full-service communications firm based in Arlington, Virginia. PLUS Communications leads award-winning campaigns integrating public affairs, corporate communications, digital, advertising and media buying. PLUS means more!

PLUS Communications is seeking a strategic and detail-oriented Senior Media Planner to join our fast-growing digital practice and support top-tier advocacy campaigns and organizations with effective, data-driven media plans.

Responsibilities Your day in this position may include :

Developing comprehensive media plans across digital channels—including video, display, CTV / OTT, , and paid social—aligned to campaign objectives and audience targeting strategies.

Collaborating with media buyers and platform specialists to translate campaign goals into tactical execution plans across programmatic, social, and direct media.

Forecasting campaign performance and budget allocations, using historical benchmarks and platform data to inform planning decisions.

Monitoring campaign pacing and performance, recommending optimizations or reallocations based on evolving goals, audience performance, or KPI trends.

Evaluating and recommending media vendors, platforms, and inventory opportunities to increase efficiency and maximize reach.

Contributing to internal process improvements for planning documentation, coordination, and reporting across multiple campaigns and clients.

Qualifications Requirements

This job may be for you, if you :

Thrive in a deadline-driven environment that responds to the fast pace of the news and advocacy cycles. Some evening and weekend work should be expected.

Are a proactive collaborator who enjoys working across teams, from creative to buying to analytics.

Bring strong attention to detail and organization in building thoughtful, error-free media plans.

Can juggle competing priorities across multiple projects and timelines.

What we require :

3–6 years of experience in digital media planning, preferably within an agency, political, or advocacy environment.

Familiarity with key digital media channels and platforms, including CM360, Google Ads, Meta Ads, and demand-side platforms like The Trade Desk and StackAdapt.

Demonstrated experience managing media budgets of $5M+ across multiple clients or campaigns.

Ability to interpret campaign KPIs (CPM, CTR, CPA, VCR, etc.) and apply those insights to improve planning and performance over time.

Proficiency in Excel, including the use of formulas for budgeting, forecasting, and pacing.

A background in performance media, advocacy, or political advertising is a plus.

Benefits We offer competitive compensation with an opportunity for a year-end bonus. Medical, dental, vision, 401k, and life insurance. We also offer a paid parental leave program, paid vacation, paid sick leave and employer subsidy for commuter expenses. In addition, we have a hybrid work environment.

PLUS Communications is an Equal Employment Opportunity (EEO) employer.

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