Ad Marketing Manager Job at Roku in New York

Overview Teamwork makes a stream work. Roku is changing how the world watches TV. Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we aim to power every television in the world. We connect consumers to content, help publishers build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable contribution. We are a fast-growing public company where no one is a bystander, offering opportunities to delight millions of TV streamers worldwide while gaining experience across disciplines.

About the team

At Roku, we operate like a sports team, collaborating cross-functionally to reach an end goal. The Client Marketing and Strategy team acts as the quarterback to sales, helping build long-term strategies and solutions that drive revenue growth and deepen partnerships with priority accounts. In partnership with sales, we ensure our clients evolve to build successful CTV strategies, test and adopt new products, and shape the future of TV together.

About the role

Roku pioneers streaming to the TV and continues to lead in TV advertising. We are positioned to shape the future of television globally, and continued success relies on a marketing and ad strategy that grows Roku’s advertising business.

As a Client Marketing Manager, you will partner across industries (including Automotive, CPG, and Retail) and collaborate with Research, Sales, and Product to develop bold narratives and amplify Roku’s leadership in the marketplace. This role is ideal for a strategic marketer who translates data into compelling stories, builds memorable programs, and drives impact where it matters most.

Salary and benefits (New York Only)

The estimated annual salary for this position is between $110,000 and $131,000. Compensation packages are based on factors unique to each candidate, including skill set, certifications, and location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

Roku is committed to offering a diverse range of benefits as part of our compensation package to support employees and families. Benefits include global mental health and financial wellness resources, and location-specific healthcare, retirement options, and paid time off. Details vary by location; consult your recruiter for specifics.

What you'll be doing Strategy & Storytelling : Build ambitious marketing strategies and sales narratives that engage marketers across multiple industries, including Automotive, CPG, and Retail.

Thought leadership : Identify opportunities to spark conversations and position Roku as a leader with bold, big-idea thinking.

Planning and Events : Lead annual marketing planning and oversee Roku’s presence at owned and industry events.

Sales Partnership : Serve as a trusted partner to Sales and support teams by providing strategic consulting, materials, research, and enablement support.

Campaign Execution : Drive integrated marketing campaigns across LinkedIn, industry outlets, and other channels with Content, Growth Marketing, Communications, and Sales.

Customer Advocacy : Highlight client success stories through case studies, programs, and best-in-class examples.

Qualifications 3+ years of experience in B2B marketing and media, ideally with a focus on marketing to specific industries and verticals.

Strategic, organized thinker who can scale ideas and tell compelling data-backed stories.

Strong project management skills with the ability to juggle multiple timelines and stakeholders.

Executive presence and comfort working across Sales, Product, Data, Communications, and Events.

Exceptional communication and storytelling skills—especially in making the complex feel simple.

“No job is too big or too small” mentality; a long-term thinker and a short-term doer.

Solutions-oriented mindset with adaptability to changing needs.

College degree or equivalent.

The Roku Culture Roku is fast-paced and focused on the company’s success. We value collaboration, practical problem-solving, humor, and a culture that supports bold ideas and rapid action. We strive to deliver meaningful impact through teamwork and trust.

To learn more about Roku, visit the factsheet at https : / / www.weareroku.com / factsheet.

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