Sr. Manager Growth Strategy

Sr. Manager Growth Strategy

O Positiv Health is a Los Angeles-based women's health company on a mission to support women through every stage of life-from their first period to well beyond their last. Since launching in 2018, O Positiv has reshaped the women's health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception support-offering vitamins, supplements, and personal care products that women trust.

Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Amazon, TikTok Shop, and OPositiv.com. We're proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women's health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and you'll have the opportunity to grow alongside a company that's making a real difference.

The Sr. Manager Growth Strategy will run the marketing P&L and growth engine for one of O Positiv's product lines. This is a highly strategic and analytical role and features quick feedback loops to see the real impact of key decisions and strategies.

This role will own marketing and sales activities to drive customer demand and acquire new customers for O Positiv and to increase customer retention and satisfaction. This role will own marketing strategy, campaign development and testing, retention and upsell strategy, performance analysis, and will be a key player in the launch strategy for new products in their category.

We are looking for someone who is hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit. The ideal candidate will be able to manage and own performance across acquisition and retention channels, can effectively collaborate with multiple stakeholders, and should ensure all projects are executed within deadlines. The ideal candidate thrives in a fast-paced environment and startup culture, and is excited to set and meet aggressive goals.

This role reports to the Head of Product Growth (ex-Bain) and will be highly cross-functional, collaborating closely with the acquisition, retention, digital, and creative teams at O Positiv.

Responsibilities and Duties

• Design effective acquisition strategy, including messaging angles, channel investment, and ongoing performance management
• Deploy large budgets in performance media campaigns on major marketing platforms like Meta, Google, and TikTok
• Create customer journeys to retain and reactivate customers and to increase customer spend with O Positiv to maximize customer lifetime value
• Collaborate with the email team to define email campaign strategy and messaging
• Analyze key performance metrics, identify impactful insights, and convert those insights into material performance improvement and growth for category
• Partner with the go to market team to design successful performance for new products launched in category
• Produce effective and high quality analyses to generate key insights for strategic projects for the marketing team

Qualifications and Skills

Hours and Compensation

The anticipated base compensation range for this role will be $140,000 - $170,000. Compensation will be commensurate with the candidate's experience and local market rates.

Benefits & Perks

O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv.